Google Video Case Study

The main reason for the use of YouTube is that you are able to use videos which are more visually appealing rather than reading and therefore is all in front of your eyes, making it much easy to see for entertainment purposes, business advertisements and many more.

YouTube’s broadened scope presents some corporate use for those businesses with video-worthy content and the desire to share

Way back in 2009 or something, I was surfing the internet to look for something I never heard before. Youtube is always one of those websites where you could really discover some new stuffs you should be digging into.

The purpose of posting the video is to show the world the video and to receive comments from them. This way the video creator would be able to gain people’s views on the video or maybe questions depending on what type of video was shared. The media would be shared on the internet where people from around the world can see it. This could be done to make a video to be more known to more people.

According to this article based off the Internet, “The young vloggers and their fans who are changing the face of youth culture,” states how YouTube has been the most recent phenomenon when it comes to branding and creating

Google and YouTube followed Maker’s lead and ended their partnership with Kjellberg shortly after, including canceling his Maker funded YouTube Red series Scare PewDiePie. In addition to this, YouTube removed the Pewdiepie channel from Google Preferred, family-friendly advertising (The Hollywood Reporter, 2017).

While making money online is not easy, it is possible through partnership programs on websites such as YouTube. The way that money is made through sites like YouTube is through the advertising that appears on the site. When a content creator decides

YouTube is a social media platform, owned by Google, where people all around the world can watch seemingly endless amounts of videos on their phone, tablet or computer. The social media platform's creators are those who wish to create unique videos and upload them for the world to see.

YouTube is another way for Nike to grab the audience attention with a modest environment. The audience of this video was runners, basketball players, and people who like LeBron James. The YouTube video consists of LeBron

They entered into negotiations with YouTube to establish licensing agreements that would make copyrighted content available legally. The licensing model was already in place between YouTube and several major music companies. Furthermore, YouTube had already engineered successful arrangements with major studios to market movies on the site.

Competition in the search industry is high. There are several search engines available, albeit Google holds the top percentage. Some of Google’s opposing forces are Yahoo!, Bing, and MSN search. The strongest is competitive rivalry and the weakest is buyer power. There is a big rivalry amongst search engines in gaining the newest advances and best technology to suit the customer. Buyer power is weak because there is no substitute for an online search engine. You could use an encyclopedia or something of that nature, but with online search engines,

Also, the advancements on this stage are as a rule in a condition of concordance with the substance of the video requested, this is another purpose of interest YouTube brings for marketing experts. Certain advancements are given certain recordings since the substance is appropriate. Uncommon open entryways, for instance, supporting a video is in like manner possible on YouTube, "for case, a customer who chase down a YouTube video on canine planning may be given a bolstered video from a pooch toy association in results close by various recordings." YouTube furthermore engage distributers to secure money through its YouTube Partner Program.

There are new opportunities for the industry. With the advancement of technology many companies can take advantage of the Internet. Currently Netflix expects to spend $7 million-$14 million this year on its Internet Video-On-Demand offering, which it will launch during 2005. Along with opening more distribution centers, this will cut down on delivery costs and time. They expect Internet VOD to have little

YouTube is a video sharing website. Actually, it is a leader for video sharing on the Internet. It has ranked with the top 5 valuable web properties in the world. It also has been selected by Times

YouTube’s business model is unique in that the site itself does not create any content. Instead the website provides a location for content creators to post content and for ccontent onsumers to view content. Accounts on the website are free so any user can sign up, upload content and interact in the YouTube community. This brings in the question: How is YouTube making enough money to operate? The main answer is by monetizing the content on their site. According to Merriam-Webster.com, monetize means to “utilize something of value to make a profit”. YouTube used their loyal audiences to sell advertising space to other companies, allowing advertisements to be played before content.