Youtube Research Paper

The main reason for the use of YouTube is that you are able to use videos which are more visually appealing rather than reading and therefore is all in front of your eyes, making it much easy to see for entertainment purposes, business advertisements and many more.

Cutting out a cable subscription can potentially save consumers 100 dollars a month, even after they subscribe to new online television services such as Netflix or HBO NOW (Bajaj). With these online subscription services comes a plethora of content and if a consumer were to exhaust the extensive amount of content provided by one subscription service, they can easily unsubscribe and switch to a new service with different content. However, while creating an appropriate response to the threat of cord cutting, HBO is still facing challenges potentially because of its online subscription service being limited to streaming only HBO programs while other subscription services such as Netflix provide a diverse range of content for consumers to choose from. HBO NOW has proven to have a somewhat underwhelming effect in that it only gained 800,000 domestic subscribers as of June 2016, in comparison to Netflix’s over 75 million subscribers internationally potentially because of its inability to directly compete with other subscription services that cord cutters find to fit their needs and interests better (Berman). So, while this new online media landscape provides both more fiscal freedom as well as freedom of content for consumers, it has the potential for setbacks cable networks such as HBO even if they

“It’s on Youtube, Kid,” by Charles Simic is about how Youtube is the home of every song, movie, and tv show . The search possibilities are endless. Youtube brings people to a place they have dreamt of or is reliving. Youtube is where songs can be heard. Reminisce of past memories can be recalled from the songs sung and listened to. Simic shares his memory of patriotic songs that he had to sing as a child in school. Simic used Youtube help him narrow his search.From this article Simic talks about Tv Shows, this to Simic brings him to a place of memory and a new tradition. The Tv shows have brought his family closer, now all cherishing these shared memory. Lastly movies, through Youtube have impacted Simic, Youtube has brought Simics life together

At this point, stories about video streaming services attempting to steal money and viewership from Youtube feel older than Youtube itself. Challengers have come and gone, but very few streaming services have managed to stick around and find success, and none of them have become the top streaming service. Google gave up and just bought Youtube instead. But with streaming becoming the primary mode of watching content now, companies still have to try their hand at it, and now Comcast is throwing their hat into the ring. The new Comcast video streaming service will be called Watchable, and even if it's not the future of streaming, it looks as though Comcast video streaming could very well be the future of Comcast.

Although what Ashley Hovey spoke about, the industry of technology and media, is not necessarily in line with my professional interests, it is definitely aligned with my recreational interests. Like many millennials, I am an avid watcher of on-demand streaming services like Netflix/Hulu, and an abandon-er of television. With the growing popularity of non-traditional media sources, there has been a mantra amongst millennial news sources that the medium of TV is dying Thus, it was incredibly interesting to hear Ashley’s perspective, as a person who works in TV, on the state of the industry. For one, it was surprising to hear how important advertising revenues are to big companies like Comcast. Although I knew that advertising revenues are high, I did not know that they are Comcast’s #2 source of revenue and in turn, a lot of its initiatives are aimed towards optimizing ad gains.

The landscape of television has undergone major shifts over the last five years. In 2013, cable companies like Time Warner and Comcast, pulled over 100 million subscribers (Udland) total subscribers. By 2015, that number dipped below 100 million subscribers decreasing by one percent (Udland). In 2013, streaming services like Netflix, Hulu, and Amazon, totaled over 40 million subscribers (Udland). By 2015, they saw a 30 percent increase in subscribers (Udland). While cable still holds dominance in the market, the latest trends have shown that streaming services will overtake them in the near future. Streaming services’ surge in popularity is a result of having a product that provides a superior alternative to cable that accommodates the customer.

According to this article based off the Internet, “The young vloggers and their fans who are changing the face of youth culture,” states how YouTube has been the most recent phenomenon when it comes to branding and creating

By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them? Cable hasn’t evolved in last 10 years and cable is becoming increasingly more expensive annually. Nevertheless, several individuals are still paying for cable, when we have streaming services like Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are cost-effective, more accessible, interactive, and uses an advanced algorithm to learn about the viewer, and they don’t have any commercials.

However, in the era of the Internet, the market has changed. Cable television has been challenged by many alternative venues of media consumption, most notably in the form of the Internet. "There has been some competition from satellite TV players and (in a few areas) TV over IP" (Masnick 2008). "Thanks to the rise of Netflix, Hulu and hardware like the Roku box and Apple TV, cutting the cord to cable TV doesn't mean cutting yourself off from your favorite shows and channels" (Glaser 2010). However, most high-speed Internet consumers receive their Internet connection from the cable company, which indirectly funnels money to support cable TV.

Have you ever wondered about MTV and how it became as big as it is today? The reason for this is that it has been around a while and your parents may have even watched it when they were younger. So, they have a little experience in how to draw young teens to watch their programs. MTV got its big start and revolutionized television as modern viewers know it today.

Many established YouTube users are now reaching a wider audience than any of the main stream media outlets could ever wish to achieve, for example “user Phil DeFranco, whose channel on YouTube, as pointed out by a recent article in Fast Company, has beaten 'Larry King Live' and 'The O'Reilly Factor' in daily audience” (Yen, 2010). As a means of communicating, YouTube has developed in to a form of interaction between individuals and communities much the same as blogging with the use of video logging, known as ‘vlogs’ by which users post short video messages that highlight an activity from their day or an incident of interest to be shared with others who share similar interests. The uploading of personal videos that promote ones self, interest or talent has increased in use to the extent that many of our modern celebrities have attributed their rise to stardom from using the YouTube platform, Justin Bieber and Greyson Chance just to name two (Elliot, 2011).

YouTube is a video sharing website. Actually, it is a leader for video sharing on the Internet. It has ranked with the top 5 valuable web properties in the world. It also has been selected by Times

YouTube’s business model is unique in that the site itself does not create any content. Instead the website provides a location for content creators to post content and for ccontent onsumers to view content. Accounts on the website are free so any user can sign up, upload content and interact in the YouTube community. This brings in the question: How is YouTube making enough money to operate? The main answer is by monetizing the content on their site. According to Merriam-Webster.com, monetize means to “utilize something of value to make a profit”. YouTube used their loyal audiences to sell advertising space to other companies, allowing advertisements to be played before content.

When it comes to watching television shows and movies, streaming websites, such as: Netflix, Hulu, and Amazon, have virtually monopolized the market, and have exceedingly brought down cable and theater sales. The mere thought of cable is

Also, the advancements on this stage are as a rule in a condition of concordance with the substance of the video requested, this is another purpose of interest YouTube brings for marketing experts. Certain advancements are given certain recordings since the substance is appropriate. Uncommon open entryways, for instance, supporting a video is in like manner possible on YouTube, "for case, a customer who chase down a YouTube video on canine planning may be given a bolstered video from a pooch toy association in results close by various recordings." YouTube furthermore engage distributers to secure money through its YouTube Partner Program.