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Youtube Tries To Think Of The Children Analysis

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This article, "YouTube Tries to Think of the Children," by Mark Bergen and Lucas Shaw, is an informative article about YouTube's latest controversial decisions. The author's purpose was to inform the readers that YouTube is working harder than ever to keep advertisers on their platform, even though it may cause a decrease in its creators.

What Is YouTube and Who Are Their Creators?

YouTube is a social media platform, owned by Google, where people all around the world can watch seemingly endless amounts of videos on their phone, tablet or computer. The social media platform's creators are those who wish to create unique videos and upload them for the world to see.

YouTube vs. Advertisers

Recently there have been a few creators that have given YouTube a bad name. For example, over the past few months, multiple terrorist groups have been posting recruitment videos. More commonly known incidents were when popular YouTuber stars posted inappropriate videos. Logan Paul filmed the corpse of a recent suicide in the suicide forest in Japan, and PewDiePie who made anti-Semitic jokes on videos. Due to these notorious incidents, companies were pulling their ads from YouTube at a very fast rate, which caused YouTube to make some important decisions.

YouTube's Plan …show more content…

Their solution is to create a separate safe area within the platform that is sanitized for companies and clean enough for kids and families to enjoy videos. The rest of YouTube will be a free-for-all and would have far fewer ads which create money. This way advertisers would have much less to worry about since their ads will not be played prior to an inappropriate video. YouTube said that they will be hiring 10,000 employees to help flag inappropriate videos and ensured that the majority of the ads will only be played on family friendly

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