Essay on Yuengling Swot Analysis

Brand plays a key role in the beer-purchasing process, along with taste, price, special occasion,

In the area of weaknesses, the biggest challenge was employee turnover. Even with the recession and the current job market good talent could and can be found, but it is hard to retain with the current compensation and benefit plans offered

Consumer demand for robust ale was not being fulfilled with the current beers on the market. In 1991 Jeff Lebesch and his wife Kim started the company out of their basement. They focused on the rich flavor and unique concept. Their focus on social and environmental responsibility has set them apart from brewing companies on the market. Jeff and his wife wanted to promote a product while being innovative and socially responsible. They designed their core values and mission statement while hiking in a national park (Ferrell, 2010). In addition they wanted to promote the brand and corporate citizenship (Ferrell, 2010). Although the product is alcohol they encourage consumers to be responsible. Also, they have sponsored events, dinners and philanthropic causes to help gain consumer loyalty. In 2013, USA named NBB as 6 out of 15 best brewing companies (Franklin, 2013). Also, the company has increased is competitive advantage with is stance on environmental conscience brewing. They were the first brewery to utilize wind power generator, even with an increase cost of .025 per kilowatt (Asher, Bidner and Greene, 2003). Also, they utilize light tunnels, windows and recycled steam to reduce their carbon footprint (Gorski, 2013). In 2002 NBB participated in the LEED-EB pilot program (Ferrell, 2010). Furthermore, the company donates $1 for every barrel of beer sold to each of the 26 states territories and distributed $700,000 in 2012 (What we are about, 2013). Despite

They were unsure that DLJ could find new business lines to expand, in which would maintain its profits margins and growth rates. Anther problem addressed dealt with maintaining post-IPO profits.

Boston Beer Company Mission statement is to “seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker”

1) What do you think of Boston Beer’s business model relative to the traditional beer companies’ business model? Relative to Redhook and Pete’s? (Hint: consider their brewing, production, distribution, marketing strategies. How is each firm attempting to achieve its own sustainable comparative advantage in the market place?)

Throughout most of its history, the Coors Brewing Company (Coors) has been a regionalized brewer within the United States, specializing in high-quality beer through by virtue of its source water selection, stringent production standards, and cold filtered brewing approach. As the company expanded its distribution to new markets within the U.S. in attempt to gain market share, it made a strategic decision to maintain a majority of its brewing operations at its primary production facility in Golden, Colorado. This decision was based upon the desire to preserve its core production strengths through close family control. However, as the company desires to expand its market presence beyond the

* The various products of the financial planning industry were targeted towards baby boomers or blue collar employees so strategies and products could be developed with the target market as the young people below the age of 25.Q2. Analyze Best Financial’s strengths and weaknesses. How will these corporate capabilities affect the growth strategy?Answer:The strengths and weaknesses of Best Financial are:Strengths: * In one of the biggest cities in Southwest Ontario, Sarnia had an average population of 70000 with the average age of 43.2 years which fell in their target customer segment, hence, their current focus on the clients in that age range was one of the strengths of Best Financial. * The domain expertise of Linda Best was one of the main strengths of the company as she had about eight years of experience in the financial services industry. She got her CFP certification very early on in her career and had been assisting clients in making important financial decisions since then. Another employee, Mary Thompson had been in the financial services industry and had a thorough knowledge of Canadian and US Income tax and of mutual funds. * Best Financial had formed good personal relationships with many clients and managed over 1000 financial plans. They had a sturdy client list with some of the clients, in the same household , taking more than one financial plan. * Their

- The recent market position of Samuel Adams beer is very strong, as well as growth prospects.

Foods such as cheese included in the product will have to be chosen offering longer shelf lives;

1) What do you think of Boston Beer’s business model relative to the traditional beer companies’ business model? Relative to Redhook and Pete’s? (Hint: consider their brewing, production, distribution, marketing strategies. How is each firm attempting to achieve its own sustainable comparative advantage in the market place?)

The Boston Beer Company is currently the largest craft beer company in the United States, however, the craft beer industry is growing in an otherwise shrinking market increasing the amount of serious competition that The Boston Beer Company is facing.

b) Large national brands that maintained economies of scale in brewing, transportation and marketing put tremendous pressure on the smaller, regional brewers like Mountain Man.

The main challenges faced by the company during its growth stage were; generating awareness in new countries, being able to meet target demand by ensuring that the company did not incur losses, creating new customers, competitors selling the same product at a cheaper price and getting new employees who were willing to comply with the company rules.

How can BTG improve on the weaknesses you identified in question 1, and what can it do to maintain the strengths? In which ways is BTG not prepared to meet its plans to increase staff? Explain.