Yum Essay

In terms its overall significance of the restaurant industry, almost 10% of the US workforce has employed in this industry & generated 1.5 million new jobs. From global perspective, fast food restaurant's accounts for more than 90% of total world’s sale. At the start of 2012, industry shows a relatively positive trend. However, during the second quarter of the year, it appears to be slackened while reflecting macroeconomic concerns. From global economic perspective, the industry appears to be at the most receiving end, a stronger currency value, uncertainty around the election of new US government, a slightly higher cost of food supplies, a slow-moving labor market & an increased number of restaurants in the industry, all these factors along

Yum Brands Incorporated is the world’s largest fast-food, or quick-service restaurant (QSR), company in terms of restaurants, which numbered over 37,000 at the end of 2010. It currently operates five restaurant chains, but by the end of 2011, that number will decrease to three: KFC, Pizza Hut, and Taco Bell. The remaining two chains, A&W and Long John Silver’s, will be sold in the 4th quarter of 2011 to companies formed by their franchise holders. As of November, 2011, Yum is in the process of purchasing a Chinese hot pot chain, Little Sheep. It has received government approval and is awaiting shareholder approval.

The building of the irrigation in the Wellton-Mohawk districts from the Colorado River increased crop yieds, therefore leading to higher income and profit greater than taxes.

Friar Tucker International (FTI) is a hospitality service chain that has annual revenues in excess of $300 million and employs 1,200 people. The company currently manages 35 entertainment and cuisine establishments .FTI is seeking to expand operations through diversifying its portfolio, while maintaining the company’s strategic objectives (Apollo, 2008). This paper will discuss the issues and opportunities in

YUM states that it is a company with a heart and makes food accessible to the hungry (YUM, n.d.). YUM participates in the World Hunger Relief in which the company has donated more than $35 million in cash and food donations, provided 140 million meals and more than a billion impressions globally (YUM, n.d.). YUM also tries to raise awareness by using an approximate value of nearly $500,000 in public service announcements, advertising, public relations, web-based communications and in-restaurant promotional materials (YUM, n.d.). YUM also participate in many nonprofit organizations events as volunteers and encourage its employees to

operates several fast food brands in Australia. KFC is the major brand that Yum runs. The main product of KFC is made by chicken meat. Therefore, the strength and the weakness of KFC are obviously. People who like chicken meat will highly be attracted by KFC. However, it gives customer who like fast food a limited choice. Just use the one kind of meat will make the brand to be more professional. But it also will narrow its potential markets.

Yum! Australia is an exclusive company owned by foreign that works as a fast food restaurant chain; it is the licensee of the trademark and systems behind KFC and Pizza Hut. They are both fast food restaurateur but one specializing in fried chicken while another specializing in pasta and pizza. Yum Australia is a branch of Yum! Brands, which has more than 35000 stores in over 110 countries and has become as one of the largest restaurant group in the world. The first Australia’s KFC was opened in 1968 and the first Pizza Hut in 1970. Nowadays, Yum! has more than 610 KFC stores and 280 Pizza Hut stores in Australia, being one of the biggest franchise systems in the country. They employ almost 32000 people in Australia and always being busy because

Yum! firmly believes in fostering economic growth and international commerce. As an international corporation, Yum! recognizes its responsibility to the interests of the countries in which we do business. Our objective is to be a good corporate citizen wherever we

Wai-Ling is considering two big changes to his restaurant business. One is the possibility of adding a delivery service or to open a new unit a few blocks away from the current restaurant (Rao, 2004). Wai-Ling has a variety of challenges with both of these options; marketing, operational issues, inventory, and financial concerns. I recommended that Wai-Ling starts a delivery service because he would have quicker return on his investment without much capital needed for start-up. Also Mongol BBQ can increase business without significantly increasing regular operation costs or require expansion of their facilities.

“Today, the company owns and operates restaurant chains Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell and WingStreet. In terms of revenue, Yum! Brands is the third largest quick service restaurant company in the world after McDonald’s and Subway. When it comes to restaurant numbers, however, the company dominates the ranking, with more than 41 thousand restaurants worldwide in 2014.” (Portal, 2014)

Three of the most popular Mexican restaurants for today’s modern consumers are Chipotle Mexican Grill, Moe’s Southwest Grill, and Barberitos Southwestern Grille and Cantina. There are large franchises that have grown to become successful and the leaders in there industries. Comparing their financial status, financial performance in the last 5 years, current market share, business and marketing strategies, current leadership, and the history behind each franchises is the only way to have a clear understand of who is the leader and who’s following behind in the industry. According to franchises direct, the retail food market share is 7.85% of the total franchise industry. There are approximately 70,722 total retail food establishments in the US.

So, Yum! Brands must know the competitors of the Taco Bell in Malaysia market that offer the similar product that satisfy the same needs and wants of the customer. The Yum! Brands should produce more valuable product for the Taco Bell to winning the customer over the competitor in Malaysia market. The competitor in Malaysia that satisfy the same needs and wants of customer such as KFC, McDonald, Pizza Hut, Burger King and many more. Yum! Brands must to identify all the weakness of their competitors in Malaysia market such as the weakness in their foods, services, packaging and many more. So, Yum! Brands must develop the strategies that is everything in the competitors goods and services in Malaysia can’t to provide to the customer, Taco Bell can provide it. What they can’t and haven’t prepare, Taco Bell can and will have prepared. Taco Bell must know all the marketing strategy that have been use by the competitors, especially the promotional method that they use to market their product. Taco Bell must follow up all the marketing strategy and make some differences

None of this is meant to overstate the overall weakness of KFC in China, the shakeup is forcing the company to rethink the dynamic. Now that China is no longer the dependable stalwart, maybe Yum! Brands will need to invest in other markets with long-term potential and move forward with a more global

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis

2002 Tricon Global Restaurants, Inc., the world's largest restaurant company, changes its corporate name to YUM! Brands, Inc.