Yunnan Baiyao

The Web That Has No Weaver: Understanding Chinese Medicine by Ted J. Kaptchuk is a non-fiction book describing the philosophy of traditional Chinese medicine and how it compares to Western medicine. This book does not focus on a specific time period or regions where Chinese medicine is practiced. Rather, it centers on the logic behind Chinese medicine. After studying Chinese medicine in Macao, Ted Kaptchuk returned to America and realized that he could not abandon what he learned just because it was different from Western medicine. Chinese medicine is over two thousand years old and textbooks have dated back to the Han dynasty (202 B.C.E.-220 C.E). These texts will continue to adapt, just as traditions adapt over time. Chinese medicine is still

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

A company with a business diversification consistently grew its profit by developing a diversified expansion plan beyond its core boundary compares to a new initiative. Repeatability allows a company to learn the mistakes made and support the systematic growth of the business a complex process. (Zook and Allen, 2003)

However, this strategy also has some disadvantages that may hurt the company’s development: The first is the fierce competition between these brands. And it is important to note that using this strategy means facing higher risks. Cost control is another big problem. Obviously, the more brands there are to manage, the higher the costs. For this reason, many prudent companies prefer brand extension over multi-brand management.

To develop such strategy mix of strategic options will be applied including Integration to deal with competition and Intensive + Diversification strategies for product and market development.

Analyzing the trends and consumer behavior indicates that horizontal expansion will be necessary to capture the full and growing target market. Horizontal expansion can be

Focusing on one area instead of trying to offer too many products is becoming a more effective way to market. Companies will start finding niches and then position themselves as the definitive source of information for specific products and services (Gunelius, 2010). When marketing too many products it is easy to dilute the market as well as the benefits of each product. When features overlap consumers not only get confused as to the differences but ultimately pick the cheaper one. So the costs to market the higher priced items become a waste. Focusing on fewer products allows for a more valuable product and therefore more effective marketing techniques.

Chinese Herbal Medicine is one of the great herbal systems of the world, with an unbroken tradition going back to the 3rd century BC. Traditionally, practitioners used medicinal ingredients from all the 'three kingdoms'; vegetable, animal and mineral. However, the majority of these are from vegetable sources, such as: leaves, flowers, seeds, twigs, stems, roots, tubers, rhizomes and barks. Currently, UK law only permits herbalists to prescribe substances from the vegetable kingdom and so animal and mineral products are not used. Every herb has a unique action. Cleverly combined together they perform a multitude of tasks that help bring a holistic balance back to the body. All herbs are of the highest quality and are prescribed individually to meet each patient’s needs. They can be dispensed in a variety of ways: powders, granules, pills, tablets, capsules or teas.

It is estimated that 35,000 to 70,000 species have, at one time or another, been used in some cultures for medicinal purposes. Herbal medicines have long earned reputation as the people's medicines because of their easy accessibility, low cost and the ease with which they can be prepared (Ghani, 2013). These medicines are cheaper, exhibit a remarkable efficacy in the treatment of various ailments and are much safer with least side effects as compared to allopathic medicines (Idu et al., 2007; Mann et al., 2008; Ammara et al., 2009). Herbal medicine is now gradually scorning a more mainstream method of treatment in many countries of the world because of improvements in the methods of analysis and quality control of herbs and herbal drugs along with advances in clinical research. Their efficacy and safety are continuously bringing light and value to herbal medicines in the prevention and treatment of

By combining multiple products under a single brand, a company is able to take advantage of its previous investment. When businesses put together separate brands, they hope to also combine the value and investments that those brands represent. When successful, both strategies are a way of maximizing value and saving money.

A necessary master plan for sustainability and growth is a diverse and organizational strategy. Nokia, the leading consumer mobile phone producer needs to take the next step towards dominate the global markets with new technical advances for their products and services. Let’s take a closer look at this strategy! Competition influences diversification, diversification is a direct result of competition. This can occur at many different levels – Competitors in the same space can offer the same product at different price points, or they offer different features and functionality in their products, or they offer value added services and brand loyalty programs. Given that we live in the Age of Now – consumer demand is fickle and fast- companies must be able to adapt and react quickly to the changing needs of the consumer before the next trend comes along.

Today, since more and more people are living in urban areas, medicinal plants, supplements, herbal capsules, fruits, vegetables, and spices can easily be acquired in local supermarkets, thus making herbal medicine available anywhere. Even in the rural areas, access to this kind of medication is easy since they are closer to nature. People can also grow herbs in their own land. Questions arise whether the quantity and quality of these medicines and its origin is suitable and enough to supply the growing population. Because the Food and Drug Administration tightly regulates the pharmaceutical industry, there are simply far more herbal medicine products available for consumption.

to grow current businesses via product-line extensions, exploit market adjacencies, and create totally new opportunities. The latter two thrusts required a heavy emphasis on exploratory research and new business development, and thus, in spite of financial difficulties, R&D spending was maintained at 10 percent of sales revenue. A number of new opportunities and strategic arenas were identified and assessed, and the most promising were exploited. The results were impressive: By 2008,

During the 19th century, Malaya had been colonised by the British and many Chinese and Indian had migrates to Malaya. As a city, Kuala Lumpur had become the most crowded and fast development place. Many colonial and migrations stay at Kuala Lumpur. Through colonisation and migration, both knowledge and methods of house construction had been adapted to the Malaya architecture during that time. Therefore there are many heritage buildings especially the Chinese shop houses had been influence by the foreign design.

According to several prior studies, industry or product diversification might be classified into two forms, including related diversification and unrelated diversification (Chang, Oh, Jung, & Lee, 2012; Chen & Yu, 2012; Hashai, 2015; Oh, Sohl, & Rugman, 2015; Palepu, 1985; Su & Tsang, 2015; Zahavi & Lavie, 2013). Related diversification refers to diversification strategy which associates to expanding business in a similar product or in the same product line (backward or forward integration) (Chen & Yu, 2012). On the other hand, according to Castañer and Kavadis (2013) unrelated diversification refers to a diversification strategy that extent the firm operation into a different