Zappos, An American Entrepreneur, Entrepreneur And Venture Capitalist Who Is The Ceo Of The Zappos

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As a typical female, I love to go shoe shopping and, to my poor husband’s horror, I have well over 50 pairs of shoes—ranging from ultra-cute pumps, to Sperry boat shoes, to my everyday Keds. I have shopped many places for my collection—from DSW to Wal-Mart; however, my most favorite place to buy shoes is Zappos. I purchase so many shoes there that I am one of their preferred customers, which means I receive special offers and unpublished discounts. Since I have been a loyal customer of Zappos for over 10 years, I have decided to research their CEO—Tony Hsieh. Tony Hsieh (pronounced Shay) is an American internet entrepreneur and venture capitalist who is the CEO of the Zappos, an online shoe and clothing shop (Wikipedia). Tony first became involved with Zappos in late 1990 when he and his business partner, Alfred Lin, invested in several internet companies, including Zappos. Through his investment, he noticed Zappos was “the most promising and the most fun” and decided to join the company, eventually becoming the CEO (Dunlop). Under Tony’s leadership, Zappos went from gross merchandise sales of $1.6M in 2000 to over $1 billion by 2008 (Dunlop). In November 2009, Hsieh sold his shares of Zappos to Amazon for over 1.2 billion dollars while maintaining his position was the CEO (Hsieh). So, what makes Tony Hsieh such a successful CEO? Hsieh developed the Zappos “Family Core Values”, which are ten commandments that define Zappos “brand, culture and business strategies”

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