Zappos Case Study

The primary objective of this paper is to address three key problem areas within JCPenney: age diversity, sexual harassment, and lack of organizational commitment. These specific problems have led to many challenges for not only management, but also for employees. Without motivated and satisfied employees, the JCPenney business has been trickling down. The dissatisfaction of employees has been represented through the decrease of productivity, morale, and enthusiasm towards the retailer. Due to the growing generational gap, there has been a notable increase in workplace deviance behavior. In addition to that, with all of the recent changes within the company, employees have felt neglected due to the lack of communication

However, not all the employees agreed that this was the most appropriate basis for allocating the time slots or the shifts to the CLT workers. There were around 500 workers working within the customer loyalty team and they provided exceptionally high level of customer service at Zappos. All the employees in the younger tribe needed to first abide by the 10 core values and continue to be humble and wait for their turn. However, all the employees were not satisfied with this approach which is the primary problem in this case.

JCPenny was founded in April 1902 by James Cash Penny. The objective of JC Pennys is simple, to provide products to meet each and everyone’s’ needs. The stores have switch to promoting their house brands more than promoting brands that a shopper can get elsewhere. By promoting their house brands, JCPennys feels like they can increase sales because a shopper would have to go to Pennys to get those brands. The company is endorsing what they refer to as the omnichannel. This is the cohesiveness between stores and online to increase the ease of shopping for the consumer. Now the financial objectives are as follows,” the company provided financial performance estimates for the 2017-2019 period, as follows: Compounded annual comparable sales growth anticipated to be 3.0 %; Gross margin is expected to improve 75-100 basis points; Additional SG&A expense leverage of 215-240 basis points; Net income is expected to be between $450-500M by 2019; Earnings per share of $1.40-1.55 by 2019.” (JCPenny, 2016) I know that the company has tried many times to create a new image because they are struggling to meet the demand of the modern shopper. These latest objectives I

Zappos has made the online shopping experience very safe and easy. The marketing strategy used by Zappos has to be one of the best one in any market. Zappos took was given to them and turn the focus to the customer experience. The entire idea was to make the shopping experience better so that customers would return. The promotion of a fun and hip culture for the employees is a big reason this strategy is working. Employees are in good moods and so this passes on the customer. The Zappos atmosphere is fun. There are no sales goals for employee because Zappos wants the relationship between the employee and customer to be genuine.

Similar functions as the senior operating management team. Each person is assigned an area such as Ken Mangone, Executive Vice President of J.C.Penney and Kenneth Hannah, CFO of J.C.Penney

Founded in 1999 by Nick Swinmurn, Zappos.com, initially named ShoeSite.com, has grown from an inventory-less, “drop-ship” shoe sales website that connected customer orders with shoe suppliers to an Internet shoe mega-retailer that recorded a reported $2.1 billion in revenue in

JCPenney’s strategies have been successful so far, but still need to fulfil everything. They have everything planned out from 2015-2017. They biggest things that is keeping them a floating is the Sephora new plan. The portion of JCPenney’s net sales from women’s accessories has increased 12.0% in fiscal. The Sephora boutiques has delivered a good performance in the first quart of fiscal 2015. They are working on upgrading different merchandise, but some are taking longer than others to succeed are. It is all a time thing and making sure, they are making sales.

The threat of new entrants into the online shoe/apparel market is relatively small due to the fact that Zappos is such an established brand and has specialized their business model. It would be far too expensive for a new company to copy the characteristics of Zappos including their next day delivery and large overhead. The fact that Zappos was losing money initially illustrates this difficulty. Another issue that would create a high barrier to entry is Zappos commitment to the consumer through overnight shipping. Zappos stated that the overnight shipping caused them to leave their warehouses open for the entire day. Any other company would

Zappos started out by selling shoes online to become the world’s largest online retailer of shoes. Subsequently, in their quest to boost sales, they moved beyond footwear to become an E-tailer that sells ‘anything and everything’.

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,

In this assignment, we are going to discuss about three main topics of the study of organizational behaviour, which included Individual Behaviour in Organisation, Creative People & Working Environment, and Leadership Style in Organisation Setting.

In the year 1999 “Zappos” an online sales company was formed. A company formed from exhaustion and frustration, yet has stood the test of time. For almost a decade, the company’s structure, its core values, business ethics, style and goals are cutting-edge.

A. Wal-Mart realized through third party studies and internal research that the Chinese customer were significantly more cost-sensitive than those in other countries and that there existed a strong, established culture of frequently shopping around to find the absolute lowest prices. Through these studies, Wal-Mart also realized that customer satisfaction level greatly influenced customer loyalty in China. The greatest determinant of this satisfaction was made up of perceived value. The perceived value is composed of three sub factors: (1) Product price, (2) Relative price and (3) Promotion. The other factors for customer satisfaction in descending order of its importance are Image,

We would like to show our gratitude to Resp. Prof. Mr. Sham Sharma, for providing us with the golden opportunity to prepare an intellectual report, on Distribution & Logistics Management of “wal-mart”.

Wal-Mart is facing an ethical problem by implementing computerized scheduling system. Indeed, before the store managers had to arranged manually the schedule for the employees but Wal-mart begun to use Kronos system to create work schedule. Obviously, this implementation helps to increase the profit margin of the company.