Essay on Zappos: Competition Strategy

1758 Words Oct 17th, 2013 8 Pages
CASE:
"Zappos: Facing Competitive Challenges"
"What challenges is Zappos facing that may derail its attempt to be best online retailer? How can training and development help Zappos meet these challenges? Do you think that employees at Zappos have high levels of engagement? Why? Which of Zappos's 10 core values do you believe training and development can influence the most? The least? Why?"
The vision of Zappos is that, in future online sales will account for 30 percent of all retail sales in the United States and will be the company with best service and selection such as offer more shoes, handbags, eyewear, watches and accessories for online purchase. Zappos also believes they can become the online service leader,
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Zappos never accept or be too comfortable with the status quo because, historically, the companies that get into trouble are the ones that aren't able to respond quickly enough and adapt to change. At the same time, they are not evolving, never be at far behind from their competitors.
 Create Fun and A Little Weirdness
One of the things that make Zappos different from a lot of other companies is that they value being fun and being a little weird. Zappos don't want to become one of those big companies that feel corporate and boring. They want to be able to laugh at themselves and look for both fun and humor in daily work.This means that many things they do might be a little unconventional -- or else it wouldn't be a little weird. They want the company to have a unique and memorable personality. One of the side effects of encouraging weirdness is that it encourages people to think outside the box and be more innovative. When they combine a little weirdness with making sure everyone is also having fun at work, it ends up being a win-win for everyone: Employees are more engaged in the work that they do, and the company as a whole becomes more innovative.
 Be Adventurous, Creative, and Open-Minded
Zappos do not want people to be afraid to take risks and make mistakes. They believe if people aren't making mistakes, then that means they're not taking enough risks. Over time, Zappos want everyone to develop his/her
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