Zappos Essay

(3) In an effort to replace foreign- sourced goods sold at Wal-Mart stores with American-made ones, Wal-Mart developed its “Buy American” program. By 1989, the company estimated it had converted or retained over $1.7 billion in retail purchases that would have been placed or produced offshore, and created or retained over 41,000 jobs for the American work force.

Zappos is an online shoes retailer that started its business in the year 1999. Later on the company had expanded its business to include the beauty products, clothing and even the housewares within its leading e-commerce website. This case emphasizes on the customer service department of Zappos Company and initially the business focused only on the drop ship method. Later on the company also increased the variety of the products. The company had also created a bricks and mortar storefront to expand the business and increase the sales of the business.

In the United States alone, millions of people shop every day. Interestingly enough, despite the mass amount people, every shopper is classified as a consumer from one of only three main categories. One can assume a shoppers category by examining the shopper's cart since the products which they have bought determines their category. Every shopper is categorized as either a proactive shopper, an aggressive shopper, or a wasteful shopper.

     The discount retailing industry, in which Wal-Mart competes, suffered slower growth in industry sales and in new store increases by reaching maturity. This resulted in a shakeout that has left the industry very concentrated. These trends are likely to continue due to intensified competition driven by companies seeking to expand market share by gaining efficiencis and economies of scale in distribution and purchasing. Indeed, in 1993 the top 5 discounters accounted for over 70% of total industry sales. Consequently, barriers to entry are high. Other barriers to entry include the high capital expenditure requirements of leasing or buying the

Zappos has made the online shopping experience very safe and easy. The marketing strategy used by Zappos has to be one of the best one in any market. Zappos took was given to them and turn the focus to the customer experience. The entire idea was to make the shopping experience better so that customers would return. The promotion of a fun and hip culture for the employees is a big reason this strategy is working. Employees are in good moods and so this passes on the customer. The Zappos atmosphere is fun. There are no sales goals for employee because Zappos wants the relationship between the employee and customer to be genuine.

Founded in 1999 by Nick Swinmurn, Zappos.com, initially named ShoeSite.com, has grown from an inventory-less, “drop-ship” shoe sales website that connected customer orders with shoe suppliers to an Internet shoe mega-retailer that recorded a reported $2.1 billion in revenue in

Zappos is an online shoe and clothing shop website, and the company is famous for its happy working environment and culture building in the business world. According to Jon Wolske (2014), the Chief Culture Officer of Zappos, stated that the reason why Zappos found culture so important is that more people kept ask how take their own approach to culture while the number of employees and customers increased quickly. Furthermore, the approach to culture helps Zappos drive the brand and service. According to Hoffman (2015), in Zappos, “from the company’s unique model of customer support to its intent that all employees work hard, but play hard too”.

the mindset of the CEO is that there is no limit to what Zappos can accomplish with the right leadership, which can make or break a company. A company that attempts to move their company into another industry, without doing research or contact customers to get feedback on what new product they want to sale in their stores. Keeping in mind that they have to answer to their stakeholder also executive members (Ferrell & Hartline, 2013).

Tony Hsieh graduated from Harvard University in 1995 with a computer science degree and went to work for the computer software giant Oracle. Then he quit.

Through tough hiring decisions, Hsieh ensures that there is always a positive culture at his company. At Zappos, every single employee is put through training that includes the corporate culture and famous ten core values. The core values range from “create fun and a little weirdness” to “build a positive team and family spirit” (Hsieh 154). Hsieh believes that each one of the company’s values are important, so they are “committable core values that we are willing to hire and fire on” (157). As a result, Zappos has thrived in profits and hit its goal of $1 billion in gross merchandise in 2009, the same year the company ranked 23rd on the Fortune magazine “100 Best Companies to Work For” (210). By making culture a backbone of his company, Hsieh

In 1999, Nick Swinburn was walking around a mall and could not find the right color and design of shoes. He created a shoe company online. He eventually started selling on Amazon to increase sales. Zappos is a great company, and believe in social responsibility. They don’t attempt to get into price wars with competitors, instead, they focus on giving back to the community. Their items are a bit pricey for those who live paycheck to paycheck. It is like buying a Jaguar, BMW, or Lexus. Those that can afford the brand will buy and those that can’t will buy cheaper brands. Zappo’s knows this, so they or company that takes care of the people that got them to where they are now. Without the customers, the business will fail. The community

Topshop is a popular, high street store. They were first found in 1964 and now have over 300 stores in the UK! They ship to over 100 countries and are the only high street brand to showcase at London fashion week!Topshop are well known for being very stylish and on trend, they have a reputation for high quality, and classy products. They sell products for both men and women (for men in their sister store: Topman.) They sell clothes, accessories, make-up and beauty products, shoes and novelty and gift products. They also have a regularly updated online magazine in which they write about their new collections, collaborations and they occasionally interview celebrities.Advertising:

Zappos started out by selling shoes online to become the world’s largest online retailer of shoes. Subsequently, in their quest to boost sales, they moved beyond footwear to become an E-tailer that sells ‘anything and everything’.

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,

Hyundai has around 120,000 workers including staff and chiefs. Extensive number of association is utilized techniques to beat the opposition from the contenders. Hyundai consider their workers as human capital. Preparing and improvement is the following principle arrangement has administrative effect on human asset of Hyundai Motor. This spreads not just exercises which enhance work execution furthermore development of identity. It helps during the time spent individual towards development and realization of the potential limits so they get to be great workers as well as great person.