Zappos Strategic Hrm

3357 WordsFeb 18, 201314 Pages
| 2012 | | | BE2601-Principles of Management Group Assignment: Zappos Planning & HRM SEM 1, AY 2012/13 Contents Executive Summary 3 Introduction 3 Mission Statement 3 Strategic Planning 3 SWOT Analysis 3 Recommendations to SWOT 4 Corporate Level Strategy 5 Business Level Analysis - Point of Differentiation 5 Human Resources Management (HRM) 5 Recruitment and Selection 6 Training and Development 6 Performance Appraisal and Feedback 7 Pay and Benefits 7 Labor relations 7 Overall Analysis and Recommendation 8 Appendix 9 Diagram 1: Zappos Family Core Values 9 Diagram 2: BCG Matrix 9 References 9 Introduction Zappos is a blooming online shoe retailer that has made its name by being…show more content…
However, Zappos can achieve better reviews and support through pursuing vertical integration strategy. Acquiring manufacturing factories will ensure a consistent supply of goods, and increases control over the cost and allocation of resources to achieve maximum cost reduction over the long run. Thus, this reduces uncertainties and allows management to focus on targeting a larger customer base. Business Level Analysis - Point of Differentiation Zappos’ customers are largely based on repeat customers that drives their growth. Zappos differentiates itself through the extensive network that delivers ordered items quickly and efficiently to customers. Furthermore, shipping costs are absorbed and there is a 365 day, no questions asked returns. Zappos places high trust in their customers to not take advantage of this service. Zappos only sells the physical quantities available in their warehouses unlike rival firms that chose the tactic of placing the items on out of stock. This shows that Zappos is being honest in their quantity where they place huge emphasis on fast delivery of products to their customers. While some may argue that this might erode their sales revenue by not taking in more orders and allow customers to wait for their products for a longer period, Zappos has shown that having high inventory turnover would outweigh the losses of potential
Open Document