Zappos's Case

The company has mission, vision as well as core values. Its mission focuses on creating a conducive environment where guest satisfaction is its highest priority. Its vision focuses striving hard in order to surpass its own accomplishment for the purpose of recognition in the industry as the leader. Lastly, its values are passion of excellence, integrity, respect and responsibility, people, service-Mindedness, Dynamic leadership and high performance (Kliman, 2006). The company's mission, vision and core values help in bringing together all the employees towards achieving a common goal. In addition, they help them to remain focus to certain objective (Gabriel, 2008). This has

Zappos is an online shoes retailer that started its business in the year 1999. Later on the company had expanded its business to include the beauty products, clothing and even the housewares within its leading e-commerce website. This case emphasizes on the customer service department of Zappos Company and initially the business focused only on the drop ship method. Later on the company also increased the variety of the products. The company had also created a bricks and mortar storefront to expand the business and increase the sales of the business.

They are more like a big family. At Zappos there are lots of fun activities to get the employees involved, like face painting, wacky parades, and gaming in the lounge on breaks. Employees have the freedom to dress causal and comfortable. The company ensures customer loyalty by closely training and mentoring their team, and at the end of training they offer their employees $3,000 to leave (most of whom do not except the offer after weighing the options). Besides their fun and supportive environment, Zappos offers their employees full health care benefits, free meals, and competitive salaries. Lastly, while many other companies have call centers located outside of the country, (in order to save money) Zappos call center is located in Loss Vegas. Phone calls are not timed or scripted, which gives the employees a chance to interact with the customers on a more personal

Ensure my business follows every local rules and regulations as an organization and make sure every individual in the company treated specially.

Zappos has made the online shopping experience very safe and easy. The marketing strategy used by Zappos has to be one of the best one in any market. Zappos took was given to them and turn the focus to the customer experience. The entire idea was to make the shopping experience better so that customers would return. The promotion of a fun and hip culture for the employees is a big reason this strategy is working. Employees are in good moods and so this passes on the customer. The Zappos atmosphere is fun. There are no sales goals for employee because Zappos wants the relationship between the employee and customer to be genuine.

For Tony Hsieh, the Zappos brand is less about a particular type of product and more about providing a good customer service. This means that he largely cares about the welfare of his employees and customers. An evidence of him being such an altruist leader was when the blog search engine Land called him “the

Paying competitive wages and creating a positive company culture and work environment for our employees.

Staffers blow horns and ring cowbells to greet participants in the 16 weekly Louis, and each department tries to offer a more outlandish welcome than the last the original idea was to add a little fun." Hsieh says, but it grew into a friendly competition as the next aisle said, 'We can do it better7 Those who want to learn Zappos's secrets without venturing to Las Vegas can subscribe to a members-only community that grants access to video interviews and chats with Zappos management. Ask nicely and the company will send you a free copy of their Zappos Family Cul-ture Book a compilation of employee's ideas about Zappos's mission and core values. Hsieh has his own tome, too—Delivering HaPPiriess.

A track and field coach, Bill Bowerman, and a middle-distance runner, Phil Knight, founded the company with only $1,200. The Company, Nike, was name after the Greek goddess of Victory. This was so they can inspire their customers when they looked at the name. A waffle iron is what the first Nike shoes were made in. This shows how Nike shoes were like before they became so successful. Bowerman innovated shoes when he realize that shoes should be grooved on the sole to give runners grip. So customers will realize that Nike products help them and they would want to buy more. The idea came to him when he was making waffles with his wife. Just like Hot Topic, Nike sells their products internationally, showing the growth of their businesses. Another example that history of taking care of your customers makes a business successful is in the book Fish! The Pike Place Fish market took care of their customers and they were successful. The third floor of First Guaranteed Financial did not take care of their customers and they were not successful. They wouldn't answer phone calls and they hung up on customers. When they started taking care of the customers, they became

Their Facebook page has 1,999,074 ‘likes’ and is updated daily. In For Veterans Day, they posted an engaging video honoring disabled veterans by sharing their stories and providing shoes to the vets. The video is very catching and highly relevant. Zappos successfully answers questions from (potential) customers on their posts creating a two-way relationship.

However, by employing the right people, Zappos can shun or reduce the consequences of levering to a self-governing organization, creating a different application route to rule out applicants who are not well-suited with the Holarctic system, would be the idyllic

Nick Swinmurn, who was inspired during an unsuccessful search for shoes, founded Zappos in 1999 (Zappos.com, 2015). He realized the opportunity, as there were no major online shoe retailers, so he quit his day job and started Zappos.com. Nick’s mission was to be a full-service online shoe retailer offering the best variety of shoes. Over the years, Zappos has set a new mission, which is to provide unsurpassed customer service in any category (Zappos.com, 2015).

Zappos has created a very structural attractive company. There is a lot of room for growth with the recent purchase by Amazon.

Zappos started out by selling shoes online to become the world’s largest online retailer of shoes. Subsequently, in their quest to boost sales, they moved beyond footwear to become an E-tailer that sells ‘anything and everything’.

The management team at Zappos must analyze and carefully determine which path will ultimately offer the best growth potential for the company as a whole; whether that is continuing business as usual by remaining independent, or successfully merging with Amazon.com.