Zara Strategic Analysis

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1. Executive summary

Background Information
Inditex is an international Spanish company that designs, manufactures, and sells apparel, footwear, and accessories for women, men and children through its chains and shops around the world. Zara is the largest and internalized of all the Inditex products such as: Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and Oysho.
It was firstly open from a businessman called Amanico Ortega in Spain. He has firstly opened Zara in 1975.At 2001 Zara opened 507 stores all around the world.
Now in 2012 it has 4400 stores in 73 countries all over the world. The primary place that all the Zara’s clothes are
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The company should be aware of duties, obligations and tariffs. They are based on the classification code of the goods, valuation and country of origin. Albania has a very non solid economy and the entry of a new product is very difficult for the political reasons that I have mentioned above. Since the buying power is very low the entering of a big company as Zara is potential vulnerable. * Social - Changes in social trends and in social life can force on the demand for Zara’s products and the availability and enthusiasm people to work. The company must work in relation with costumers need, trends and demand as a result of change in generation choices. Even thought the prices of Zara are relatively low this is a very good point in their favor if they enter in Albanian market. Because Albanian people cannot afford products that have high prices. Zara can be afford from 60% of the population. * Technology – Technology is becoming advanced and innovative in today’s world. Online shopping, bar coding and computer aid designs are helping people to do business all over the world. The advanced of the technology has made possible the reduction of costs and the improvement of quality. These developments can benefit the Zara consumers as well as the organization itself by providing the efficient source of technology service. This point is something that Albania needs because; it is a country that is developing

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