Zara Supply Chain Case Study

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Introduction Zara is a fashion retailer established in 1975 by the Spanish group Inditex founded by Amancio Ortega Gaona. Inditex runs over more than 5400 stores worldwide and owns brands other than Zara such as Massimo Dutti, Breshka, Oysho, Pull and Bear and Stradivarius. Inditex headquarters are located close to La Coruña in northwestern of Spain. The old shipbuilding town of La Coruña seems an unlikely home to a…show more content…
The stores act as market information gathering terminals, providing feedback to the design teams. Zara is careful about the way it deploys the IT tools to facilitate its information exchanges. PDA computers and phone calls help bringing the information from all the stores to La Coruña and to headquarters; such hard data as orders and sales trends and such soft data as customer reactions and the "buzz" around a new style. While any company can use PDAs to communicate, Zara 's fast paced organization ensures that important conversations don 't fall through the bureaucratic delays. By reducing the quantity of manufacture style, Zara not only reduces its exposure to any single product but also creates artificial

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