Zara, The Owner Of Zara

1497 WordsDec 10, 20156 Pages
Inditex, the owner of Zara, first started out in the dressmaking and textiles industry before opening the first Zara store in Spain in 1975. The founders, Amancio Ortega and Rosalia Mera, pride themselves on the idea of fast fashion: incorporating a distribution system that keeps up with continually-changing fashion trends. Zara has a very centralized headquarters in Arteixo, Spain. This allows Zara to have a good grasp on the business processes. They focus on speed and responsiveness by delivering quick and small batches of clothing to stores at precise times. The first logistics center for Zara was built in 1984 and encompassed about 10,000 square meters. Since then, Zara has been extremely successful in the fashion industry, winning over the hearts in Europe and then working to expand to Asia and the U.S. The first US store opened in New York City in 1989, although only a dozen exist in America today. Zara has created a very creative business model and supply chain technique that is often studied but rarely copied. About half of the manufacturing is either done in Spain or a neighboring country. This allows Zara to have a competitive edge on their supply chain. Zara is a completely vertically-integrated retailer. Unlike similar retailers, Zara controls most of its own supply chain, from designing, manufacturing and distributing to its products. Zara also offers considerably more products than similar companies. It produces about 11,000 distinct items annually, compared

More about Zara, The Owner Of Zara

Open Document