Zara and Reiss Comaparison Essay example

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After approaching a Reiss and Zara Store in Oxford circus, speaking to staff and doing some more research on the internet i have come to notice both ZARA and REISS are a growing profitable companies.
When looking at REISS THE BRAND:
Reiss a retailer of “own brand” quality fashion menswear and womenswear that established itself in London in 1970. The brand has become reorganized as a progressive, fashion-led retail company. Designing and producing own –label ranges it offers an aspirational look at affordable prices
When looking at REISS THE STORE:
All the retailing shops of Reiss are in the UK and one been in Ireland. Furthermore, Reiss has 28 wholly owned shops and 4 concessions in house of Fraser. These stores are chosen in price,
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Money: The investments needed are affordable for REISS according to their financial statement.
Portfolio Analysis: the product of Reiss is of high quality and good design combined with the store experience delivered throughout the store environment.
Customer Analysis:
Men and women aged 18-40 years who are style conscious, like good quality and good design products (clothing), also business people, because one of Reiss’s key activity is providing great suits.
Strategic intent & reality:
• Strategic intent: entering the Dutch market reaching the objective of the increase of international sales.
• Strategic reality: the reality is that the strategy is achievable.
External Analysis- Opportunities for Reiss when dealing with their environment & market that Reiss are aiming.
• Fashionable people: more and more people are becoming style conscious and this is a great opportunity for Reiss to attract and grab these potential buyers with Reiss’s affordable and quality products.
• Business people: Reiss has a excellent smart wear collection and is extremely popular with its customers.
• Wide communication network- a great opt to create brand awareness
• Economic crisis- the economic crisis is a great threat, because people are not spending a lot of money.

Competitors are also a threat for Reiss because they have already a big

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