Zara: the Technology Giant of the Fashion World

1848 Words Apr 7th, 2011 8 Pages
ZARA: THE TECHNOLOGY GIANT OF THE FASHION WORLD

2010

BACKGROUND

Zara brand is the flagship chain store of Inditex Group; the Inditex Group is integrated by: ZARA, OYSHO, UTERQÜE, BERSHKA, STRADIVARIUS, MASSIMO DUTTI, and PULL AND BEAR. The owner of Inditex Group is the tycoon Amancio Ortega, the group headquarter is located on Coruña, Galicia, Spain, this was the place where the first Zara store opened in 1975. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead.
Its first store featured low-priced lookalike products of
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Mango: Mango is a competitor of Zara is a clothing brand from Barcelona, It has more than 1,000 stores in 92 countries located on five continents 130 points of sale having been added in 2006, The firm has over 7,800 employees, 1,850 of whom work in the Hangar Design Center and headquarters is in Barcelona.
Wal-Mart Stores, Inc. branded as Walmart, is an American public corporation that runs a chain of large, discount department stores. The company was founded by Sam Walton in 1962, Walmart operates in Mexico as Walmex, in the United Kingdom as Asda ("Asda Wal-Mart" in some branches), in Japan as Seiyu, and in India as Best Price. The CEO is Mike Duke.

MAIN PROBLEM

The main problem of this case is that maybe Zara moves too much fast than the customers might want or desire, also is a problem because the clients sometimes need time to think or have to Money to buy the clothes, when Zara tries to be on the way or with the moda what they are really doing is changing to fast, also if they take the data from the customers in order to convert it into new designs they are supply the need of innovation for the customer but not the fashion trend. When Zara changes that fast they have two options, the first one is change fast items of a trend that really don’t work or in the odder hand change a trend or items that are really “on fire” that are being so demanded for the customers, it

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