Zara vs H & M - Competitor Analysis

1655 WordsApr 23, 20137 Pages
A PROJECT BY: KUSH BUDHWAR S.Y.BCOM(HONS.) ROLL NO.: 16 Zara is a flagship brand of the Spanish retail group, Inditex group. Inditex is the world's largest fashion group, which owns other fashion brands such as Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Lefties and Uterqüe. It was founded in 1975 by Amancio…show more content…
TARGET MARKET : ZARA Zara sells apparel, footwear and accessories for women, men and children. Product lines were segmented into these three categories, with further segmentation within the women’s line as it was considered the strongest out of the three, with an overwhelming majority of women in the target market (78%). Zara’s consumers are young, value conscious and highly sensitive to the latest fashion trends in the industry. An advantage that the brand has over conventional retailers is that they do not define and segment their target market by ages resulting in designs and styles that can reach a broader market. Zara offers cutting edge fashion at affordable prices by following the most up-to-date fashion trends and identifying consumers’ demand, and quickly getting the latest designs into stores. H&M COMPETITOR ANALYSIS | | | Product | Male ,female,kidsFast Fashion (up-to-the minute trending wear produced in weeks)Designer style at non-designer prices | Male, Female, KidsUrban casual wearFashionable and practical designs | Price | Mass-tige(Luxury for the mass) | Value-for-money | Distribution | Exclusive Distribution:7 Retail Outlets, only in town | Exclusive Distribution:2 Retail Outlets, only in town | Promotion | FacebookWindow displayStore location as marketing strategy (No campaigns, advertising, celebrity endorsement)Consistent black

More about Zara vs H & M - Competitor Analysis

Open Document