Zara's Swot Analysis

2393 WordsApr 17, 201310 Pages
Submitted by: Fatemeh Hashemi 093014007 Mojdeh Radkani 083016009 Farshid Zamanirad 093014012 Mehdi Ebrahim zadeh Namvar 093010232 Abdul Mukhtar Ghafarzoy 103014016 Polina Martsyanova 093016001 May2011 5/31/2011 2 Company Overview Zara is a Spanish chain store of Inditex Group, one of the world’s biggest retail store in the world. • Founded by Amancio Ortega, in 1975 in Spain, where it’s still home to it’s headquarters today. • At the beginning Zara sold low price Then he changed the design, manufacturing and distribution so he could make clothes quicker, and that way react to trends faster. The Zara BrandIndustry Anlysis 5/31/2011 Product Development Consumer Analysis Market Analysis 3 5 Keys of the Zara…show more content…
The Zara BrandIndustry Anlysis 5/31/2011 Online shopping, bar coding and computer aided designs are all improvements to benefit Zara and its customers. group 's environmental commitment of Zara have a direct impact on their shops ,products and policies. Product Development Consumer Analysis Market Analysis 13 Ext. Audit- Macro Envt. Porters Five Forces Medium Threats of new entrants Rivalry among existing competitors Threats of substitute, product Very High High Bargaining power of suppliers Market is moderate/High Moderate Bargaining power of buyers 5/31/2011 14 Internal Audit-Zara’s Performance 159 store openings in 2011-2012 (Australia &News land) Brand Value: $ 8,609 M 1,688 Stores 2 new countries in 2011 Sales € 7.077 Million ZARA 77 Countries The Zara Brand Product Development Consumer Analysis Market Analysis Industry Analysis 15 5/31/2011 5/31/2011 14 Internal Audit-Core Competencies • Low level of inventory due to Fast supply chain. Core Competencies • Efficient distribution system. • Commitment of its employees. • Flexible production system. The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis 16 5/31/2011 5/31/2011 Internal Audit- Positioning The only true

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