Zip Codes Target Market

Identifying economic class goes beyond determining how much money a person makes; it is also defined by where a person lives. The lowest people on the economic scale are assumed to live in central cities; the middle-low income people live in the inner-ring suburbs, and the wealthiest live in the exclusive outer-ring suburbs. The authors point out that as one moves outward from the central city to the inner-ring to outer-ring suburbs incomes rise

Park Avenue, on the Upper East Side of Manhattan, is one of the wealthiest neighborhoods in all of New York City, home to the ultra rich, the top tier of the American upper class, the 1% (Park Avenue). Those who reside in Park Avenue not only have vast amounts of wealth, but an immense amount of influence that has turned the tables in their favor. But, if you go a couple of miles North of Park Avenue and cross the Harlem river, you arrive at the other side of Park Avenue or otherwise known as the Bronx, one of the poorest districts in all of New York (Park Avenue). Here you see the real hardships average Americans must voyage through in order to put food on the table and provide shelter for their families. 40% of the 700,000 residents who

Worcester City has a greater percentage of ethnic groups of people than Worcester Metropolitan Area. This data indicates that the city of Worcester is more diverse than the metropolitan area. In the city of Worcester, the median household income is 46,105, which is less than 65,453 in the Worcester Metropolitan Area. This implies that people who live outside of the city are better-off in economically. The percent of population in poverty is greater in the Worcester City than it is in the Worcester Metropolitan Area. 22.00 percent of the population in the Worcester city are in poverty, which is massive.

Whereas, you have the “Haves” and “Have nots” living in different places around the city, the “Haves” and “Have nots” also are different in other ways. The “Haves” have a higher population density, more police officers, and more homes built with better materials. While on the other hand the the “Have nots” have lower population density, less police officers, and less homes built with good materials.

In poor states, the wealthy are very different from the poor in their political preferences, but this is not the case in rich states. The answer for this is due to race. Gelman uses Mississippi as an example,

The statistics regarding the Bronx and Queens depicts a substantial difference between the two boroughs. The population in Queens is nearly a million more compared to the Bronx. However, the major cause of death for both happens to be Heart Disease as it takes the lives of thousands in the districts. The racial and ethnic composition is vaguely alike besides the percentage of Hispanic or Latino, Asian, and Black or African American. The Bronx has practically double the percentage of Hispanics and African Americans, yet, Queens has 22.3% more Asians than those in the Bronx. Nevertheless, the boroughs happen to be very diverse despite the differences. There is still a wide gap between the level of median household income as Queens is much more

In figure 4, it depicts the educational attainments for those over 25 and living in the 10472 zip code. Most people have an educational attainment of a high school graduate level or below, which could be an important for the high levels of poverty in the area. The data between the congressional district 15 and zip code 10472 are almost similar but again the area has a low rate. The Bronx borough has a 18.3% population with a Bachelor's degree or higher, while there is only 11.7% for zip code 10472. It is a relatively small amount considering the large amount of young people living there, reported in figure

Income inequality has a direct relationship with middle class Americans’ destructive and poor lifestyle. In the poor areas of South Chicago, the black communities suffer “higher crime rates, poor performance in school, and family management,” said Robert Sampson, a sociology professor at the University of Chicago. Similarly, Harvard University sociologist William Julius Wilson found “patterns of racial exclusion” and “concentrated poverty” among the middle-class Americans in South Chicago “are much more likely to be exposed to crime and other manifestations of social dislocation and social problems…” Poor minority groups are not only affected by destructive and poor lifestyle due to income inequality but also, poor whites are affected. Poor

Underneath countless coffee shops and Whole Foods Markets lies a class struggle between the working class and the affluent new arrivals. In trying to restore low income neighborhoods to suit their middle class needs, gentrifiers end up causing more problems for the poor than they had to start with. For one, the arrival of wealthier residents grabs the attention of businesses, causing the area to grow economically. This economic growth, however, leads to a spike in rent costs and property tax. According to Mark Masson, 47.5% of the rental costs in Erie County are above the affordability threshold as of 2012, a drastic increase from 2000. Conversely, Buffalo has also experienced a rise of homeless and impoverished families. The increase in rent puts a large financial burden on working class families. Unable to pay the rent because of low wages, many working class families are forced to leave their neighborhoods in search of affordable housing. Unfortunately, the neighborhoods they end up moving to face the same problems as their former, pre-gentrified neighborhoods: crime, poverty, and

Park Avenue: money, power, and the American dream is a documentary. In this documentary, both Park Avenue in oh so wealthy Manhattan and Park Avenue which is 10 minutes away and located in the Bronx are compared and contrasted. Why would they do this? Well, “people who own apartments at 740 Park Avenue make up America’s ruling class” while the people who live on Park Avenue in the South Bronx “make up the poorest congressional district in the United States’. In America, the rich continue to become wealthier while the poor continue to struggle, dividing them into different subcultures. Great isn’t it? It all basically comes down to the socioeconomic status of these people.

Park Avenue on the Upper East Side of Manhattan is the wealthiest neighborhood in the New York City. Across the river, Park Avenue runs through the South Bronx, home to the poorest congressional district in the United States. Gibney states that while income disparity has always existed in the U.S., it has accelerated sharply over the years. Seven thousand people live in the South Bronx and 40% of the population live in poverty. Most of them lost their jobs during the recession that was caused by bankers on the other side of the river.

Typically, us Americans categorize neighborhoods we see into two categories, which are wealthy and poor neighborhoods. After observing families’ income in wealthy neighborhoods compared to poor neighborhoods, they are drastically distinctive. Most families who have great amounts of money generally live in a large house, while those who are classified as “poor” will be found in some unsafe areas. These homes have different builds, exteriors may be maintained or may be filled with clutter, and the families inside these homes may express different wants than the opposite class. Unfortunately, wealthy and poor people both fall under a stereotype. The rich are looked upon as snobby and prude, while the poor are seen as lacking intelligence or they could abuse drugs and alcohol. However, I observed a “wealthy” and a “poor” neighborhood in the city of

On the North Shore, which will be defined as ZIP codes 10301-10304 and 10310, there is a predominantly poor minority community, while on the south shore there is more affluence and people tend to be White. The average of the median household income for the North Shore in 2012 was 55,224 dollars nearly 20,000 dollars below the median of the whole island as shown in Staten Island Live's Staten Island's Economic

On google.com if you look up hidden rules among classes by Ruby Payne it will bring up a chart that separates the things between poverty, middle class, and wealth. The one that jumped out at me the most was possessions. It says that poverty possesses people and middle class possesses things and wealth possess one-of-a-kind objects, legacies, and pedigrees.

The strategy or objectives of a business will greatly influence the course of action they will take. The most effective and efficient way to segment a market can depend greatly on the type of product or service and, ultimately, their goals for a strategy. I find it interesting to know that companies will consider factors such as psychographic and behavioural methods in particular because they are not things I automatically assume are important to a business. Demographic, benefits and geographic factors appear much more important to me but on further study i realised that businesses will use a combination of a the methods to be more effective. Companies such as Black Milk, who earn most of their profits online consider demographic, behavioural and psychographic much more than geographic methods as the internet offers them a channel for greater customer scope than if they were to target particular locations.