Zipcar Analysis

It has everything a consumer leaving in a busy area of a metropolitan area can ask for. Convenience, cheap, and accessibility. This is everything that a customer living with out a vehicle in an area that a car is needed periodically can ask for.Weaknesses: To start up a business like this as Chase realized you need a lot of capital. Finding the money and investors that believe in your company is going to be the hardest thing to do. To lease new cars or not have enough cars for the demand of new customers can also be a hindrance in the growth of this company. Other areas of concern that need to be addressed are the costs and insurance and liability exposure that renting a car to somebody can have. With multiple of even a few wrecks or fatalities can easily close the doors to a company like Zipcar that is just getting started. Opportunities: The Zipcar company is a company that can be very easily started once the right infrastructure is in place and can even be pitched to investors as a franchise store. That can be duplicated in other areas of the country. There is not current niche for the type of people that Chase is targeting and is untapped market place with the proper marketing plan.Threats: Rental car companies can also offer rental of cars on an hourly basis. They can pick up customers as well. This is not advertised but can be done. Most importantly if Boston or New York, or Chicago have a very efficient Public

Public transportation provides numerous positive attributes to the community at large. It enhances personal opportunities by providing personal mobility and freedom, gives people transportation options to get to work, go to school, visit friends, or go to a doctor’s office, provides access to job opportunities. It saves fuel and reduces congestion, provides economic opportunities and drives community growth and revitalization. Statistically, every $1 invested in public transportation generates approximately $4 in economic returns, every $10 million in capital investment in public transportation yields $30 million in increased business sales, every $10 million in operating investment yields $32 million in increased business sales, and from 2006-2011, residential property values performed 42 percent better on average if they were located near public transportation with high-frequency service. Public transportation saves money and reduces gasoline consumption. According to APTA’s transit saving report, a two-person household can save, on the average, more than $10,174 a year by downsizing to one car. Public transportation use in the United States saves 4.2 billion gallons of gasoline annually and households near public transit drive an average of 4,400 fewer miles than households with no access to public transit. Public transportation also reduces the carbon footprint in that its use

The total market demand over the life of the exercise could be less or more than the potential demand projected in the end user profile. What is the most important factor in determining actual demand?

* Customer demand: Rather than basing on history and forecast sale of its products, the company should pay more attention in analyzing some uncontrollable factors such as inflation, recession, and currency exchange rate which may affect customers’ buying behavior.

Once families could afford two cars because of the lowering price, many women could now drive. African Americans could now drive as well; putting them at the wheel gave them new respect. The car also enables people to make a decision to go somewhere and leave immediately, no more waiting for a bus or a train. Cars gave Americans the freedom to move to other cities and start new lives. Although some people say that cars are dangerous because of accidents, there are many accidents involving trains, planes, and buses as well. Some may continue with “Cars are polluting the environment,” But other forms of transportation pollute just as much as

Peak Garage Door Inc. has set a goal to increase their sales for 2004. Garage door industry is expecting a growth of 2.4% while the management of Peak is looking to increase company’s sales 26.4%. The company currently has 50 exclusive dealers and 300 non-exclusive dealers. Management has three proposals in front of them. The first suggestion is to increase the number dealers in their existing markets. The second

This case study is talking about a small city has one company named Staircase Production Company (SPC). The company focuses on quality and responses customer demand, nevertheless their problem in operations as a result, high costs and late deliveries. Until, Dean Hammond became to a new general manager that wanted to improve the operation in the correct way. Dean pointed out the

Even though the Ford Motor Company is currently doing extremely well in the automotive industry, they are currently emerging opportunities to be a leader in electrification, autonomy, and mobility. The Ford Motor Company recently purchased SAIPS and Chariot. “SAIPS is a world-class provider of customized algorithmic solutions in the fields of computer vision and machine learning” (Crunchbase, na, nd). Chariot is a company that offers shuttle service and commuter mobility programs in larger cities. The purchase of these two companies will help the Ford Motor Company as they expand as a mobility company as well as the leader in the automotive industry. According to the article, Ford Outlines Growth Plan, “Ford is evolving its business in three ways:

• Limousine businesses must offer worker's compensation insurance to safeguard it's employees of the TNC. The State of California just recently decided that Uber's drivers are their employees, as opposed to independent

In order to understand how to meet the increased demand, research was conducted to unveil the problematic issues the

Now the organisation is looking at taxes and fuel costs rising a problem mentioned in the case study. This problem is related to two other problems which is lack of staff communication as well as transportation as they are the key aspects in making profit in an organisation. The work flow of the staff and whether the products are delivered on

In consequent, they have limit cash to pay for daily operating costs that get higher every day and they would finally have to go out of the business. Second, there is challenge of finding convenient parking lots for its vehicles especially in densely populated cities such as New York and London. A start-up business may find it difficult to anticipate cost of parking. Moreover, there are different preferences of car in different markets. It is hard for a start-up company to meet every need of the consumers. Finally, the limitation of technology makes it hard for a start-up company to catch up with the big players in the market. It’s probably because of the limited capital and inability to access to such innovation. With advanced technology, the big players can easily operate their businesses and provides much convenience more than a start-up company, which results in a great distance between them to catch up with. Such first mover as Zipcar can avoid uncertainties by creating barrier to entry, avoid lockingin to inappropriate models, and have minimal upfront costs. They focused positioning of the Zipcar brand and clear communication of its value proposition. Moreover, they emphasize on the high quality service and consistent performance. Although Zipcar is not the first car share venture in the U.S., the company had

The center of the case is to come to a decision as to the 60 additional rooms reservation is to be accepted. How managers are to maximize revenue capacity and predict efficient forecasts to make good decisions when handling reservations in the case of demand increasing forecasting and overbooking decisions if they are detrimental to customer loyalty.

Enterprise used the survey to capture data about customer’s satisfaction. Management objectives are to keep current customers satisfied, improve customer service and increase car rental in the remaining 20% in the discretionary market. Research objectives to determine the level of satisfaction: Customer’s rental car experience, the rental process, vehicle preferences, customer awareness and rental history. With the data provided the company will be able to determine if a satisfied customer will be a repeat customer and refer others to the company.

Customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9