Zipcar Case Assignment Questions

In this way, both the individual consumer and the business customer have the same basic factors motivating their decision, but with very different reasons for doing so. By looking at the customer analysis, it is apparent how Enterprise has tailored its services to satisfy the needs of the consumers.

It has everything a consumer leaving in a busy area of a metropolitan area can ask for. Convenience, cheap, and accessibility. This is everything that a customer living with out a vehicle in an area that a car is needed periodically can ask for.Weaknesses: To start up a business like this as Chase realized you need a lot of capital. Finding the money and investors that believe in your company is going to be the hardest thing to do. To lease new cars or not have enough cars for the demand of new customers can also be a hindrance in the growth of this company. Other areas of concern that need to be addressed are the costs and insurance and liability exposure that renting a car to somebody can have. With multiple of even a few wrecks or fatalities can easily close the doors to a company like Zipcar that is just getting started. Opportunities: The Zipcar company is a company that can be very easily started once the right infrastructure is in place and can even be pitched to investors as a franchise store. That can be duplicated in other areas of the country. There is not current niche for the type of people that Chase is targeting and is untapped market place with the proper marketing plan.Threats: Rental car companies can also offer rental of cars on an hourly basis. They can pick up customers as well. This is not advertised but can be done. Most importantly if Boston or New York, or Chicago have a very efficient Public

As the world’s largest package delivery company and a leading global provider of specialized transportation and logistics services, UPS, continues to develop the frontiers of logistics, supply chain management and e-commerce combing the flow of goods, information and funds. This past October UPS Logistics Solutions was voted #1 logistics provider by Logistics Solutions. When conducting an industry analysis, it is important to explain the competitive forces model (CFM) of UPS. The first component of competitive forces model are the customers. Their customers consist of business organizations, and the general public. The second CFM component is competition. UPS have a lot of competition in its field, but the most competitive company is FedEx. Since FedEx provides the same services as UPS; both are neck to neck in competition, but UPS has an established history, and because of that, they have more loyal customers, and they are worldly known. They have established them-selves as the elite, with their commercial on television. Showing how they can deliver from one place to another with same day delivery and

To truly understand the consumer’s needs one must listen to what the consumer wants and desires, it takes very little effort on the part of Company Q to understand the needs of its consumers. The effort we make can be the difference between a store’s success and a store going bankrupt. Insuring that Company Q's stores standout amongst its competitors in the marketplace will help give Company Q a competitive edge.

Available at all club levels, members can enhance their membership by including additional services such as personal training and Kids’ Club.

At Safe Rides, we can arrange an hourly, one-way or round-trip limousine ride for you and your guests for almost 50% less than the market value. Additional venue incentives are also available, such as free, reduced or guaranteed admission, line priority and VIP service.

All of the above, plus members can bring the whole crew. Family memberships provide standard benefits plus unlimited admission and simulator rides for two adults and their children under 18.

The program offers gliding, traveling all over the world and Canada, free membership and valuable life skills

For example, you can take part in are monthly lectures, our semi-annual auctions and our frequent sport exhibition games. Admission to all these events is free with your membership.

2. Pros: Reduction of expenses may lead to the profitable operation. And improvement in technology will made the business process smoothly and increase the customer satisfaction level. Pilot approach in developing market helps save costs and accumulate experiences. Finally, letting the person go as quickly as possible will cut the losses of zipcar.

When customers seek for a specific product or service, they obviously want the company to be responsible and well organized. A customer wants to be able to trust the company in which the company delivers everything correctly and the way the costumer wants. When all the customer wants and needs are met, the customer will be to determine which company fits best.

Community Wheels will focus on providing one main service; transportation. Despite being limited to one service; the organization will go about providing this service in a variety of ways. As previously mentioned, Community Wheels will partner with Uber to provide rides; however, the organization will also attempt to make use of volunteer drivers. The partnership with Uber will entail clients requesting Uber for their transportation needs, with their payment being categorized by their level of income, requiring them to pay in-between 10% – 25% of their total trip cost (See the percentage breakdown for income in the Appendix C). The remaining balance will be paid by Community Wheels, and the partnering organization via a financial model in which Community Wheels bears a majority of the cost. Should the need for transportation be higher than the number of Uber vehicles available, volunteers from Community Wheels will drive the client. Unlike with Uber, Volunteers will not be paid by the rider, instead volunteers will be reimbursed for their mileage at the current government established rate. When using Volunteers, riders will not be responsible for any payment.

This paper is about United Parcel Service (UPS). The company is described, with specific reference to the nature of its service offering. UPS is an international firm, and as such there is discussion of the different countries in which it operates. The focal point of the paper is an analysis of UPS using the marketing mix, and with special attention to the way that the marketing mix is implemented differently in the different markets UPS serves. The four markets given the most attention are the four countries in which UPS has major hubs the US, Canada, Germany and China.

[Case: Zipcar] Zipcar’s SWOT and financial analysis a) Strengths Firstly, Zipcar seized 80% of US market share, making it the strong player in the market. Secondly, as the company is able to acquire its competitors (Flexcar-US, Streetcar Ltd-UK), they can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly, Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility, make it available close to where people live or work and need access to vehicle, which is one of the threat of car renting. The company also allows the members to use a car when required, which provides true flexibility. Supported by advanced technology (RFID System r),

Enterprise used the survey to capture data about customer’s satisfaction. Management objectives are to keep current customers satisfied, improve customer service and increase car rental in the remaining 20% in the discretionary market. Research objectives to determine the level of satisfaction: Customer’s rental car experience, the rental process, vehicle preferences, customer awareness and rental history. With the data provided the company will be able to determine if a satisfied customer will be a repeat customer and refer others to the company.