Zipcar Case Study

1509 Words7 Pages
Table of Content Analyze and discuss the strategic implications as related to management Page 3 information systems (MIS) that you derived from this case. How did the company profiled in this case leverage information technology Page 3 (IT) to its strategic advantage (or disadvantage)? Strategic Advantages Page 3 Strategic Disadvantages Page 5 Highlight any particular lessons learned that would be valuable for an MIS manager Page 6 Conclusion Page 7 Analyze and discuss the strategic implications as related to management information systems (MIS) that you derived from this case. In the Zipcar case study, there was no particular…show more content…
Brand image, communication, and technology play key role in Zipcar’s overall business strategy. Zipcar has used and invested heavily in technology because they know this is essential to their business’ success and profits. Zipcar also changed the traditional car rental industry’s rule by incorporating/adopting the new Web 2.0 mind-set to focus on customer empowerment, transparency, automation, and community. With Zipcar, customers now have full freedom to choose what car they want, where and when they want to pick up the car as everything was included in the price so they do not have to worry about insurance, gas or fill out paper works at certain business hours. Strategic Disadvantages While factors contributing to IT strategic advantages were easily captured in the case study, the disadvantage aspects were hard to find. Obviously, Zipcar did not have a backup plan in place just in case the system was down. As during these shut-down moments, Zipcar would not be able to track the customers’ activities online and clearly know the current physical state and location of the vehicle. Technologies are beneficial to humans once they work well only and there was no way to ensure its 100% operational availability without a proper backup plan in place. Zipcar should think of ways to restore the system backup, how to protect their customers and vehicles during these shut-downs, who would come to the customers’ rescue as well as other logistic
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