Zoecon Corporation: Insect Growth Regulators Case Study Essay

Executive Summary: Decreasing revenue for our Green Works product line puts us in a conundrum. Do we continue pouring advertising dollars into a product with a majority market share but unimpressive returns, or should we stop, thus sacrificing our desirable position in a market with massive growth potential?

The relevant factors in this decision involve looking at the potential advantages of an IGR (insect growth regulator) over the traditional adulticide products currently in the market. With toxicity and safety concerns of these types of products being top of mind for many consumers, the newer IGR products should bring welcome benefits to end consumers using the product on a regular basis.

The last alternative for estimating fixed expenses brings the total to $4,064,000.00, which will generate a small Net Profit of $1,085,320.00. Although expanding Strike Roach Ender to 19 cities can be profitable, the potential losses Zoecon could take from an effective advertising and promotion strategy for this venture far exceed the potential rewards. The $4,064,000.00 would not be sufficient enough advertising to gain a significant market share in all 19 cities over a substantial amount of time. The general “rule of thumb” approach is more accurately what would be spent for the new Strike Roach Ender product, in which case a major loss would be taken, making this venture not financially feasible.

The newly innovative fertilizer like product created by HydroCan called StaGreen brings to the market a new type of fertilizer like product that is different from the conventional leading fertilizers on the market. The ability of StaGreen’s water retention for the grass roots that have been applied with the product is something the traditional brands have not been able to recreate. Market analysis will be conducted on the consumer market, and commercial market, with a decision for which market/ markets will be most profitable to enter for HydroCan. Analysis will look at the financial barriers for each, including market growth and potential of each. After this, a marketing strategy

The professional market produced $2.5 billion in revenue in 1985 and is expected to grow 8% annually. About $150 million was spent by pest control operators (PCOs) on chemical compounds5. Industry sources estimate a 51% profit margin for producers that sell chemicals to PCOs. If GENCORE (hydroprene) could gain 15% of the PCO market, it would yield $7.876 million in profit6. Since PRECORE captured about 80% of the PCO market, 15% is a modest and safe assumption for GENCOR.

The second option is to establish trade relations with Pest Control Operators (PCOs) that will distribute the product. The third option was to sell hydroprene to a third party such as d-Con, Black Flag, and Raid for use in their products.

In the early 1940’s, a new technology emerged that was able to successfully combat crop-damaging and disease-carrying insects. A new age of synthetic chemical pesticides use arose. After their impressive success in fighting deadly insect-borne diseases during World War II, pesticides were used widely to combat insect pests for agriculture and public health. Few people challenged the benefits of the new scientific and technological products and many embraced pesticide use with enthusiasm. Despite its success, doubts about pesticide use began to appear a decade later in the 1950’s, when the government began a vigorous pesticide campaign across the country against insect pests. Scientists began reporting heavy losses of avian and

10:30-10:54 a.m. SC received phone call from Pa on 07/21/2015 stating that she is unable to complete CMI and LCD clinical reassessment at this time; due to bed bud infestation. Pa reported that she is currently bagging up and removing items from her home getting it ready for the exterminator who is scheduled to come out on 07/22/2015. Pa reported that she is getting help from son, sister and friend. All Star Pest Services is the provider for this service. The treatment plan for this service is roughly four weeks. Pa reported that due to having bed bud she is unable to go to the senior center until the treatment has been completed. Pa is requesting SC to come out the third or fourth week of August to complete both reassessments. SC will follow-up

Truly Nolen of America, Inc. was founded in 1938 in the midst of the Great Depression with $500 dollars in capital and a strong work ethic, provided by the founder of the company, Truly Wheatfield Nolan, who operated the small company out of part of his home improvement shop in Miami, Florida (Harbison, 2013). The company provided pest control services that were known for their effectiveness and efficiency. The founder of the company was known to be a perfectionist and a workaholic, always available to provide effective services for customers. In fact, it was the founder’s knack for solving pest-control problems that motivated him to enter the pest control business in the first place. During this time period, the business prospered and expanded with affiliates in the United States and Mexico, however the first large-scale expansions would require a change in leadership. In 1955, one of Truly Wheatfield Nolan’s sons, Truly David Nolan, began developing his own concept for the business. After working with his father on and off as an adolescent and young adult, Truly David Nolan learnt the basics of the business, but did not work with his father long—in fact none of his brothers did—because the perfectionism and mindset of his father was difficult to endure for along period of time.

PEST is an acronym used for companies with in the political, economic, social and technological views. PEST allows companies to view and observe certain areas that might have been overlooked. The company I will be discussing the PEST analysis is Target. Target is a large scale company and is constantly changing in the industry. The political views of Target is that they must have an unbreakable bond with China due to majority of its products coming from that country. They must be aware and stray away from any conflicts because it can create a negative affect in the operation of Target. Also the company is altered by taxation, tariffs, cost, and trade restrictions especially when they're trying to broden outside the United States. The economic

1. Describe at least 4 promotional activities that Nature Care Products could undertake. Describe each of the potential promotional activities and your reasons for identifying the activity as suitable. Your reasons for identifying the promotional activity as suitable should also refer to its suitability in terms of meeting organisational requirements (including budgetary constraints) as referred to in the information from the NatureCare Products Marketing Plan.

All over the world the demand for food is increasing. The human population is anticipated to grow from six billion in 2000 to nine billion in 2050. Meat production is predicted to double within the same amount, as demand grows from rising wealth. Pastures and fodder already deplete seventy percent of all agricultural land, therefore increasing livestock production would need increasing agricultural land area at the expense of rain forests and different natural lands. Officers at the United Nations Food associated Agriculture Organization recently predicted that beef might become an extreme luxury item by 2050, like caviar, as a result of rising production prices. Edible insects have long been used by ethnic groups in Asia, Africa, Mexico and South America as cheap and sustainable sources of protein, and the major role of entomophagy in human food security is well-documented. Up to 2,086 species are consumed by 3,071 ethnic groups in 130 countries. While more attention is needed to fully assess the potential of edible insects, they provide a natural source of essential carbohydrates, proteins, fats, minerals and vitamins and offer an opportunity to bridge the gap in protein consumption between poor and wealthy nations but also to lessen the Ecological footprint. Some argue that the combination of increasing land use pressure, climate change, and food grain shortages due to the use of corn as a biofuel feedstock will cause serious challenges for attempts to meet future

A PESTEL examination is a system or instrument utilized by advertisers to dissect and screen the full scale ecological (outside promoting condition) factors that affect an association. The consequence of which is utilized to recognize dangers and shortcomings which is utilized as a part of a SWOT investigation. This also enables an association to distinguish the outer powers that could affect their market and dissect how they could specifically affect their business. It 's essential when undertaking such an examination, to the point that the variables

With the selling season for residential pool chemicals almost over, Soren must make its decision on a push and pull strategy to best salvage what remains of the current year and position Coracle for next year’s selling season. Reaching the goal of $1.5 million in sales of Coracle has become increasingly unrealistic, so it is important to at least see more improvement in the amount of sales for the rest of the year. Because of such poor sales performance in the first half of the year, Soren must choose the channel management strategy requires minimal investment and best creates a chance for Coracle to be in greater demand going into year two.

Singapore government has always been in favour of the tourism sector. In fact, Singapore Tourism Board (STB) launched a $90million BOOST (building on opportunities to strengthen tourism) for the tourism sector). The initiative help pushed the industry through tough times by assisting MICE (Meetings, Incentives, Conventions, Exhibition) companies to alleviate their business costs (Singapore Tourism Board, 2009).