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Zukor Case Study

Decent Essays
Street for financial backing. Attracting investors, the mogul had enough capital to vertically integrate the business. Purchasing theaters and exhibition venues across the nation. Zukor looked overseas for profits and with political support of Will Hays and others he lobbied for open international markets. However, Zukor not only possessed a business savvy he had a deep understanding of the public.
Centering his promotion on his studio's stars, Zukor influenced the public to idolize the stars that were contractually obligated to participate in his films. Zukors mastery of the business of film, his political support, and his perfection of the Hollywood "Star System" ultimately explains why he became one of the most defining figures in early
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Going to the movies very much became it's own social movement and the quality of the experience not only depended on the quality of film, but the quality of the cinema. Looking to expand overseas, the independent studios employed government official Will Hays to lobby and convince Washington to pressure foreign markets into opening up for the American cinema.
Hays liked to explain America's victory over international markets by bringing up America's multiculturalism and democratic message. This reasoning is at best questionable. The real reason for American success could be explained by political and global factors around the time. In the summer of 1914, three major events happened. The Panama canal opens, Arch Duke Ferdinand was assassinated, and production began on "The Birth of a Nation."
All three of these events explain America's rise to power. The opening of the Panama canal illustrates a reality of the time, America was in perfect economic condition. With control over the world largest domestic market and trade way, Hollywood employed all the modern methods of business to rule out competition. Not having to spend money of tariffs or oversea taxes, American production companies could focus all of their money on increasing production value and making more competitive
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However, some of these stars began to rebel. In 1919, Charlie Chaplin, Douglas Fairbanks, Mary Pickford, and D.W. Griffith established United Artists. A studio with declared independence from "The Independents." The irony here is hard to miss. But despite the success of now classics like "The Gold Rush" and "The Thief of Bagdad", United Artists had to eventually comply with the studio system since it could not keep up with the rate of production of the capital rich studios. However, United Artists wasn't the only opposition. Overseas the opposition was even stronger. Like America, Germany saw the economic and political potential of this new entertainment. However, German opposition was cut short when major German studio, UFA, went bankrupt. Ironically it was the Americans who bailed them out. Most countries defended against what they saw as a rise in American imperialism.
Perhaps the most vocal of this opposition came from the USSR. The Soviets would release a knock-off, cheap version of an American movie, perhaps with the same title or similar title, a day or a week before the American movie came out to detract audiences from going to the American film. More than just economic competitors, the Soviets sought to define their own style of cinema against the American
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