Zynga Executive Summary

The lifestyle of a hardcore gamer is to be antisocial around human beings, but through the connectivity of the Internet to be social and build friendships and relationships through video games. Xbox has created a live chat while playing video games to verbally speak to the gamers or instantly chat. The social class gamer is divided by the income category that they fall on. Upper and middle class have the ability to spend money on new consoles in the gaming industry, while the lower class does not have the funds to invest in all of the new consoles that are released. The most important key point of the demographic component is the behavior of a gamer. It is important to have a strategic target plan for any new consoles; however, behavior gamers are the marketing targets to any new innovation. Behavior gamers are the most loyal consumers and it has a significant amount of the profitability to the company. As a result, the three different components makes up the target market and is very crucial to be strategic with the plan and know the potential

The mainstream gamer enjoys games but may not finish every game they buy and doesn't have time for long MMO (Massive Multiplayer Online) quests. The mainstream gamer represents approx. 15% of the gaming market.

The more events you complete and make five stars on you get money, and K-stars. K-Stars are the most important thing other than money on the game. Having more K-Stars gives you an opportunity to finish events faster. The best clothes, house, hair accessories, and cars are brought with K-Stars. I personally have this game downloaded to my android phone from the play store application. I have sent over ninety- nine dollars of American money to buy K-Stars to advance my player on the game. I’ve spent this amount from June of 2014 to now October 2015. Kim Kardashian Hollywood maybe a free application game is so interesting that it has encouraged me to do in game purchases with American money. This game has so much success because it’s not only Kim Kardashian you get to do event for you have famous celebrities like Nene Leakes, Kris Jenner, Khloe and Kourtney Kardashian. Apple and Google are different in many ways a far as the way the companies operate. The way they profit off of revenue from in-purchase is almost the same. Apple uses freemium upsell which is feeder system. The feeder system is for users to download free applications, but eventually this application will need additional purchases. The same as Google, Apple also sells ads as a way of making revenue. The biggest two ad networks are iAds and Admob – the first being Apple and the second being Google. (Thomas, 2012). Typically it’s a pretty small CPM (cost per thousand impressions) that’s under a dollar and a CPC (cost per click) that can be a few bucks. (Thomas, 2012). I have learned that I can produce an application and if I advertise my application I can make up to two dollars for every one hundred application. If advertised and promoted the small number can grow up to making a hundred and twenty dollars a day off a free application. In-app purchases allow users to unlock features or purchase more of something, maybe coins in a game like Tap Zoo or gold in a game like

1. As you take on leadership and management roles, communication becomes even more important. The higher you rise in an organization, the less time you will spend using the technical skills of your particular profession and the more time you will spend communicating. Top executives spend most of their time communicating, and businesspeople who cannot communicate well do not stand much chance of reaching the top.

The market for board games has seen annual increases of 10-20 per cent over the last decade, leading some to suggest we are in a “board game renaissance” (Carlson, 2013).

In addition, the market is expected to keep pace with the general economic in the future.

When we first step into a new business like Exit, we find out that not a lot of people are doing business just to offer a place for fun, enjoyment and relaxation. However, EXIT did it. Even though it has a very unity vision of business model, it also brings a high risk in a business cycles. Firstly, Exit is a company that hosts real life gaming experiences. They have their own mission statements like “a place where the fantasy world appears before your eyes. From the moment you step in, you’ll be transported to a universe of your wildest imagination. There are endless possibilities when you choose to explore the world of EXIT, where you can display your marvels and artistry in many ways.” In other words, they said they’re the ultimate playground for you to battle and conquer our Game Master. Secondly, Exit’s major customers are groups of young adults and students. They try to narrow down the market share in a whole great Richmond

Foley would benefit the most from Zwinktopia by periodically changing the styles of apparel offered to its users. The risk here would be that of competitors offering similar experiences. Users could grow tired of their UnME jeans and wish to outfit their avatars in a competitor’s apparel offerings. With Facebook, she runs the risk of users simply “hiding” the UnME feed over time. Once hidden, the users must consciously decide to visit the company’s profile page. With YouTube, consumers are invited to submit their own videos to the site. This could produce a viral effect, yes, but it could also inhibit the younger audience she is trying to reach. Producing and uploading videos could be challenging for younger teenage girls.

This game is a continuation of the game Farmville that is capable of horrendous global community. Looks attractive and not confusing to make this game be one of the most popular games. FarmVille 2 is made by Zynga present in Android, and could be the choice of your child in a gardening simulation game

Future growth expectations for the Video Games industry have been significantly moderated, as the picture of the market for gaming on mobile platforms becomes clearer. Since mobile games are sold at much lower prices compared to traditional console and PC games, their rise may foretell a slowdown of the video game market in the United States. While the recent launch of the next generation video game consoles is expected to rekindle interest in the more expensive console gaming market, the rise of low-cost, low-margin mobile gaming market may weigh on the overall gaming market. Consequently, this is expected to pull revenue downward as consumers pay less per hour for gaming entertainment. Revenue is expected to reach $47.4 billion in 2019 as a result of the expanding population and an increased percentage of Americans

Sometimes it seems like the computer game industry is dying, crushed to death by its own bulk. Every year more and more gaming companies get gobbled up into huge conglomerates like Electronic Arts, companies that mostly put out trash that is technically and visually impressive, but devoid of concept and content. However, there are some small gaming companies that buck the trend. While mostly just small groups of programmers and artists, some are huge unions of fans who, irritated with the dropping quality of computer games, have decided to use the power of the internet to get together and to produce games tailor-made to their personal preferences.

Revenue streams are diverse and continue to grow 2012 estimates are $4.51 billion. The company has several major corporate business partners and in 2012 launched its first IPO. which has shown a strong initial stock performance. Facebook is an early adapter of technology and was one of the first social networking sites to optimize its platform for mobile devices. Its technical platform allows for millions of applications, including Zynga.

Video games in today’s society have become very popular. Every new game that comes out to be played and conquered by the average gamer has its own category. There are several other types of genres of games that people play but because of big hit titles and the new popular game systems like the Xbox 360 and Playstation 3, people become more interested in a game that is well known than a game they have never even heard of before. Every game has its own storyline and own way of how it unfolds and where the game ends according to game play. Some of the biggest reasons people sway to certain genres of games is because of the game titles released under them and the demand of people who want a good game under that category. The top three most

Zynga’s mission is to connect the world through games. Connecting with friends and making new friends through our games or services involves sharing information, (Zynga Team).

Another Disney invention is the soon to be released netbook, a "Netpal" for 6-12 year-olds. Made by netbook pioneer Asustek and selling for $350 at Toys "R" Us starting in late July. A version with more storage and a longer battery will go through Amazon.com and other retailers. The widget should go international by the end of the year. The Walt Disney Company is also now one of the biggest players in the fast-growing social gaming business. Recently the company said it had agreed to acquire Playdom–the outfit behind games like Social City, Sorority Life, and Market Street for up to $763 million. Under the terms of the deal, Disney (DIS) will pay $563.2 million for Playdom up front and an additional $200 million if the social gaming company meets certain unspecified growth thresholds. For Disney purchasing Playdom, the No. 4 social gaming company on Facebook (and No. 1 on MySpace), is a quick and easy way to extend its characters and brands to social games, a market that could be worth $1.5 billion within three years.