(a) Threat of New Entrants and Substitutes for Tesco

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Introduction: This individual assignment will be assessed by means of a 3,500 ± 10% word Report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to food retail internationalisation. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed: 1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies. 2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organizations 3. Demonstrate knowledge of the strategic decision…show more content…
The supermarket and hypermarkets are where tens of thousands of products are gathered in one location, in continuous, year-round supply. Global food retail sales are about $4 trillion annually, with supermarkets and hypermarkets accounting for the largest share of sales (www.ers.usda.gov/). At present vast changes are sweeping through the industry as major supermarkets such as Safeway and Kroger cut prices and lower operating costs

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