ansoff matrix

1731 Words7 Pages
What is ansoff Mareix:
The Ansoff matrix presents the product and market choices available to an organization. Here in markets may be defined as customers, and products as items sold to customers (Lynch, 2003). The Ansoff matrix is also referred to as the market/product matrix in some texts. Some texts refer to the market options matrix, which involves examining the options available to the organization from a broader perspective. The market options matrix is different from Ansoff matrix in the sense that it not only presents the options of launching new products and moving into new markets, but also involves exploration of possibilities of withdrawing from certain markets and moving into unrelated markets (Lynch, 2003).
…show more content…
Since the projection market matures , more and more people know about it and desire to buy , coupled with a steady decline in their prices , some small urban residents have a certain purchasing power.
3 Diversification the main industry has been divided into core business strategy business, emerging business, Changhong still as TV as their core business , they ensure the stable profitability and mobility ; they regard air conditioning , electronic parts , batteries as their main strategic business. information appliances is also the next major product development direction of changhong.
4 Service
After Changhong operat the 4008 customer service call, the efficiency of customer service and information needs will be improved higher. integrated marketing services .Changhong integrated marketing services, the want improve the quality of services to satisfy the country 's growing consumer demand for services and provide strong technical guarantee.

The value chain approach was developed by Michael Porter in the 1980s in his book “Competitive Advantage: Creating and Sustaining Superior Performance” (Porter, 1985). The concept of value added, in the form of the value chain, can be utilised to develop an organisation’s sustainable competitive advantage in the business arena of the 21st C. All organisations

More about ansoff matrix

Get Access