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In the case of the supply chain, Apple needs to maintain control over suppliers like it has been doing. The increasing competition form Samsung could affect the ability to obtain those exclusivity agreements.

Apple products are designed in California USA and manufactured in different foreign countries such as China, Taiwan, Korea, Mongolia, and Europe which produce part of the devices, most of the raw material ‘Earth Minerals’ to produce these items can be found in China. Since technology has a lot of benefits in human’s life, the demand has been increase year by year which make business to expand and hiring more people in the company. From 2005 to 2015 the number of full-time employee’s has been increase more than 80 thousands.

In 1116, Henry I, son of William the Conqueror, issued the Leges Henrici, from which

Apple business environment is competitive and fast-paced. Apple suppliers must understand this dynamic and be agile and flexible in responding to changing business conditions. All over the world, people are building Apple products and Apple has a responsibility to make sure that each person is treated with dignity and respect. It’s a massive challenge where Apple work is never done, but each year they implement meaningful, lasting changes across their supply chain. Because of this around the globe, Apple employees are united in bringing equality, human rights, and respect for the environment to the deepest layers of their supply chain. Apple goes deep into their supply chain to enforce their social and environmental standards by empowering workers through education, demanding that suppliers treat workers fairly and ethically at all times, having safe and healthy facilities, and hold their products and processes to the highest

Apple’s employees have a huge influence on the company they want to be provided with livelihood and want security and rewards, because of this Apple may put a reward system in place based on the sales. They will set a team a particular sales target or goal if they meet this they will be given a bonus, this helps the company by increasing profit through more sales.

Apple is one of the most valuable brands in the world. The company has strong brand loyalty, impressive revenue growth and superior innovations in technology. There are many aspects of the company that contribute to Apples success. One of the most important aspects is the company’s ethical decision making. Apple has a strong ethical code of conduct that represents the company as being ethical in all decisions being made. Despite Apples positive representation, the company has been faced with many ethical issues. Apple has been involved in many litigations ranging from a domain name dispute and patent infringement, to the use of refurbished products in their repairs. These unethical acts are risky for the company and can affect the company in negative ways. Another aspect that can affect the company is their competitiveness in the technology industry. This industry has many competitors that Apple has to compete with. However, Apple has been overly aggressive in protecting their property rights.

In relation to Apple’s internal environment, the company encourages an innovative culture, involving staff creativity and open-mindedness to novel ideas. In addition, Apple stresses the use of environmentally friendly practices, and protection of employees’ safety and health at work (Schneider, 1995, p. 70). Apple’s external environment poses a challenge to the company in terms of emerging firms in the technology business line, competitors selling substitute products, charging lower prices that entice customers because of their affordability, in comparison to the high quality and pricing of similar items from Apple (Apple, 2012, p.1).

In 2012, Apple initially unveiled 97% of its closely related global suppliers for reflecting their determination of solving the ethical issues occurred. In the same year, the visit to Foxconn and the participation in Fair Labor Association (FLA) were also tremendous steps for Apple to redress the issues, which was renowned for reticence before.

In 2013 Apple included two separate specialized audits, a process safety assessment and environmental audits. Violations were broken down to identify excessive working hours, discriminatory practices, protection of juvenile workers, and if the facility had been notified previously to correct any of the same discrepancies. There is zero tolerance for underage labor. For hiring any person underage, the company requires that the supplier make financial reparations, get them back into school, finance their education, and provide income as if they were an employee. Once the individual is legal, there is a job offer made available to them. Apple’s environmental practices had also come under a microscope. There was a focus on conflict minerals like tantalum, gold, tungsten, and tin. For the first time in the company’s history, a list of the smelters and refiners used by Apple were released. Steps are being taken to be conflict free through the aid of third party auditors like the FLA. Apple’s Supplier Employee Education and Development (SEED) program provides free education to employees. There is also an 18 month program to train workers in health and safety matters, as well as environmental issues. The numbers of people participating in these types of programs are expected to increase every year (Moren, 2014). SEED and other programs like it are created to educate and empower workers. Provide them with

Apple is committed to maintaining the highest standards, for both environmental responsibility and ethical conducts. They follow strict

Apple is committed to ensuring that working conditions in Apple’s supply chain are safe, that workers are treated with respect and dignity, and that manufacturing processes are environmentally responsible. Apple’s suppliers (“Suppliers”) are obligated, in all of their activities, to operate in full compliance with the laws, rules, and regulations of the countries in which they operate. This Supplier Code of Conduct (“Code”) goes further, drawing upon internationally recognized standards, in order to advance social and environmental responsibility. Apple requires that Suppliers implement this Code using the management systems described below. The Apple Supplier Code of Conduct is modeled on and contains

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As mentioned earlier, Apple’s supply chain relies on third party suppliers and outsourcing to produce their devices. This strategy can become extremely risky in satisfying demand when resources are limited to one supplier, as seen in the company’s recent failing in meeting demand for the

Despite its global recognition and status, Apple Inc. has come under scrutiny in recent years. Criticism concerning Apple’s unethical labour conditions (causing both physical and emotional distress to employees) on a considerable number of occasions has led to this. Unethical labour conditions has not been an isolated incident, rather a disapprovingly common occurrence for such a well-regarded global brand.

Apple is being criticized in China for three main issues, including slave labor, guarantee scandal and underdeveloped infrastructure. However, China is a significant market for Apple. Apple’s market share in China is continuously growing while decreasing in mature countries. Issues related to human rights and labor protection in China are sensitive and of globally mutual concern. If we do not address these issues properly, we will lose Chinese customers as well as suppliers and sub-contractors. This may also seriously impact the reputation and sales of Apple products worldwide.