atherley furniture company Essay example

Entering the market requires heavy investment in establishing a name and make lots of outlets. It is a growing market with lots of pioneers that can make branches anywhere and threat the other chain in there selling areas.

Able to diversify its product range to meet market demand including women’s wear, men’s wear, accessories and home wares.

with their return on investment, employees are paid and treated fairly, and customers are satisfied with the

This helps in maintaining a friendly relation with the members later on. This in turn, helps in the motivation of employees which result in the firm’s success.

the welfare of their employees and how they want to keep their employees satisfied in turn

The company has mission, vision as well as core values. Its mission focuses on creating a conducive environment where guest satisfaction is its highest priority. Its vision focuses striving hard in order to surpass its own accomplishment for the purpose of recognition in the industry as the leader. Lastly, its values are passion of excellence, integrity, respect and responsibility, people, service-Mindedness, Dynamic leadership and high performance (Kliman, 2006). The company's mission, vision and core values help in bringing together all the employees towards achieving a common goal. In addition, they help them to remain focus to certain objective (Gabriel, 2008). This has

The company is weakened mainly by its lack of technological advancement in every area of production. For example, if the company chose to modify their equipment to produce their “Atherley” model as well, it would be able to lower production costs of this model, in turn increasing the profits of this model further. In addition, the Atherley Furniture Company greatest threat is the decreased market for their “Parkdale” model. The “Parkdale” model has the most time consuming and costly production. With lack of a market for this model, the company stands to continue to lose profits. In conclusion, if the company wishes to continue to operate their chair division profitably as well as efficiently, the above issues need to be addressed and corrected.

products and services they can sell. Can also put a lot of pressure on staff to

Another competitive advantage is the excellent customer service as well as the willingness to provide customers with any products they request. Besides, the engagement to support the communities which are served by the store, helped to gain a loyal customer base.

Culture and Employee skills: Deep rooted quality consciousness and team spirit. Highly skilled staff and high morale. Good labor elation with effective policies leading to high level of empowerment.

Suppliers in the industry seek buyers who can move a lot of merchandise in a short period of time. The threat of substitution is a big deal in this industry. Most retail stores carry the same types of products with little differentiation. This makes it difficult for companies in this industry to keep customers coming back. This places an emphasis on the need to build a good reputation with customers.

IKEA is considered to be a low cost, high quality producer in the furniture industry, therefore it is important to

and the sale of noncore assets were common. Moreover, in anticipation of sluggish sales in the

Employees are essential to a well-functioning business and to provide quality service to consumers. It is important for the business to care for their staff, making sure that they are happy with working conditions etc. and this is right up there with the importance of financial matters, because customer service is another key to returning customers, and if there is not a happy worker then there won´t be good customer service.

Most retailers have different brand identities which naturally brings in the customer into their business. For example, a large