auditing case study--Virgin Australia Essay

Already JetStar, Tiger, Air Asia, Virgin Blue, for example, are low-cost airlines and are established in the Australian domestic market. This creates the need to differentiate to survive.

Due to the fact that there is no really unoccupied niche anymore in the Canadian banking industry, Virgin Money will offer more or less what they offer in their subsidiaries in Australia and South Africa. Namely online banking services, including saving accounts, credit cards,

Virgin Australia is an airline for corporate, regional and leisure market segments and is the second largest airline in Australia. This airline has become a highly regarded global brand name that has a broad appeal to all consumers in a mass-market environment in revolutionising airline travel. (Virgin Australia, 2015)

There are only two major airlines in the Australian domestic aviation market, Qantas and Virgin Blue. Qantas has introduced a subsidiary, Jetstar, to compete directly with Virgin Blue in the ‘low cost carrier’ market and Qantas still hold the majority of the market share with 65%. Virgin Blue continues to increase their presence in the market holding the remaining 35%.

Virgin Australia which was formerly called Virgin Blue is the Australia’s second largest airline. The airline was started in 2000 by British business tycoon Sir Richard Branson and former Virgin Blue CEO Brett Godfrey. The airlines started as low-cost carrier, but went on to become a “new-world carrier” (Virgin Blue media release, 2011). This low cost airline went on to become a full-service airline by 2012 with the name of Virgin Australia. Since the year 2000 the airlines grew rapidly and posed threat to Qantas airline and over the years Virgin Blue looking at the marketing trends and characteristics of the aviation industry grew into a Full Service Airline and is considered a four star airline by research consultancy firm Skytrax.

The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives of Virgin Australia, including the vision, mission, strategic objectives and stakeholders of the company. The report moves on to explore strategic choices of Virgin Australia by identifying the key broad business level and

Virgin Australia's Diversity furthermore, Inclusion Strategy is intended to bolster individuals to be taking care of business paying little mind to their experience or individual circumstances. In 2015, we kept on actualizing activities which advance an comprehensive work environment including the inaugural Diversity and Inclusion Week. This included multicultural festivities and the dispatch of

For approximately the past 20 years, since the deregulation of the Australian Aviation industry, the Australian Domestic Market has been profitable. The past half year has brought to light the first negative effects of fierce competition between Australia's airlines the Qantas group and Virgin Australia Holdings Pty Ltd (VAH) (which will be further referred to in this document as Virgin Australia) in the form of loss which can be seen in the below figure.

Virgin Australia is a rival airline to Qantas. Virgin Australia started in the aviation industry in the year 2000. The current position of the airline is better than the previous financial year of 2014. This report will focus on current financial results and position, the capacity, network and pricing, current equity structure and future direction.

Virgin Australia is Australia’s second largest domestic airline, commenced in operations back in 2000 as a low-cost carrier (LCC) and has successfully survived in the market. Major shareholders include Air New Zealand, Singapore Airline and Etihad Airways. The airline rebranded in 2011 as a part of their 5-year turnaround

The reason behind this is Qantas’s diverse flight operation of 142 destinations and its access to huge customer base (Datamonitor, 2007).

Through a Guest's journey and Guest Contact Centre, Virgin’s had promoted their Velocity Frequent Flyer program to customers (Virgin Australia Annual Financial Report 2014, 133). This type of plan was offered from company's long-term customers, providing the most preferential journey for them which rewarded their loyalty to the company. Furthermore, Virgin's had launched a 'High Flyer Passport', which designed to recognize Australia's youngest flyers (MediaNet Press Release Wire 2014). Virgin's addition to considering individual's goals and interests, but also they had an emphasis on the welfare of the stakeholders.

Pratap (2017) The attractiveness of Virgin Atlantic is affected by a number of factors. Within the 21st century, the airline industry has been growing frequently and in demand. In spite of the speedy growing world economy, there are a number of forces that can affect the growth of Virgin Atlantic. Also, a number of forces determines the level of competition and competitiveness in the market that Virgin has to face.

Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a

Beside of increasing the route, the fleet of Qantas has been also well organized. To enhance the flying experience for passenger, Qantas now operate a daily service from Australia to London Heathrow by using the largest passenger aircraft airbus A380. On the other hand Emirates also operate the extended ranged Boeing B777 to fly from Dubai to