braaap company

1035 Words5 Pages
Task 1 BRAAAP Company Introduction Braaap started with a vision of making motorcycling more fun and more accessible, so more people could experience what we love in motorcycling. Their plan from the beginning was to build a Motorcycle that could compete with the custom built American race bikes, but be affordable. Be World Class. With a dream of building a world class niche Motorcycle brand braaap founder Brad Smith set out to find manufacturing partners that could build the dream bike, as a young man with nothing but a vision over 50 motorcycle manufacturing plants laughed him out of their office until finally manufacturing partners started to believe in the vision and thank god they did because they now have what they believe…show more content…
Pass out literature and marketing materials about your business at trade shows, and show videos and other multimedia that communicate the benefits your bikes offer. Charity events are also good venues to market your business. Marketing Mix The marketing mix of the business is very important strategic plan for any company to survive in Australia. We will discuss about the 4p of marketing mix and how they apply to BRAAAP business. 1. Product- Products are the goods and services that your business provides for sale to your target market. When developing a product you should consider quality, design, features, packaging, customer service and any subsequent after-sales service. 2. Place- Place is in regards to distribution, location and methods of getting the product to the customer. This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers. 3. Price- Price concerns the amount of money that customers must pay in order to purchase your products. There are a number of considerations in relation to price including price setting, discounting, credit and cash purchases as well as credit collection. 4. Promotion- Promotion refers to the act of communicating the benefits and value of your product to consumers. It then involves persuading general consumers to become customers of your business using methods such as
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