preview

business studies comparison paper

Better Essays

Aussie Bum is an Australian business that was established in 2001. The company initially manufactured men’s underwear, though has recently broadened its product range to include leisurewear, swimwear and sportswear. The present director of AussieBum Sean Ashby “believed he could make more traditional bathers”. Despite the criticism off retailers and department stores Ashby proceeded with his idea and was determined to try his exclusive approach. AussieBum is now a global success earning over $10 million a year, with 150 different products available. AussieBum has been significantly impacted by globalisation. Globalisation is the “process by which traditional barriers between countries are removed. These barriers include language, …show more content…

AussieBum now utilise the growth of technology such as internet to sell their products through online shopping everywhere around the globe. The company also use social networking such as MySpace and Facebook. Through globalisation AussieBum was able to expand its customer base from Australian customers which was what Ashby originally wanted in 2001 to international customers which is what the company has now in 2013. There has been significant demand for AussieBum products overseas that has led to the construction of supply retail outlets in those overseas countries. This impacts different aspects of operations. For example, the wider the customer base the more variation of products you need to keep customers satisfied which is impacted the products operations is designing and manufacturing. Also the international customer base means there is a larger number of retail outlets and individual customers requesting products, which increases the volume of products operations must make. AussieBum is also impacted by globalisation as the advancement in technology has provided the company with unique opportunities to produce products. The operations department is now manufacturing a new ecofriendly product. Due to the advancement in technology AussieBum can now insource the latest fibres and polymers, such as the Micro Modal Beechwood and bamboo fibre which is used

Get Access