Task 1.1 Describe the business strategy in the context of selected organization (vision, mission, objective, goal, core competencies) I selected Cargill’s Ceylon PLC which is under register the Colombo stock exchange. History of Cargill’s Ceylon PLC Cargill’s Ceylon PLC the Sri Lankan giant in retail supermarket and food industry was established in 1844 which was built on a strong foundation of values and ethics guided by trusted leadership for the development of the food industry. Cargill’s dominates the supermarket chain being the largest retailer with more than 200 outlets across the island .The group also boasts of its manufacturing brands such as Cargill’s Supremo /Finest (processed meats), Cargill’s Kist( biscuits ,jams, sauces, …show more content…
Mission The road map in achieving the vision could be considered as the mission statement .A mission statement describes the basic functions in society in terms of the products and services it produces for the client .Mission is what the company wants to achieve by starting the business. This must be reexamined and refreshed periodically if an organization is to remain dynamic amidst the ever changing competitive environment. Mission statements describe the overall purpose of an organization 1. What you do? 2. Who you do it for? 3. How and why you do it? Figure 4.1 Reviewing the mission gets an organization back to basics in which brings your focus back The essential activity of determining whom you serve can be a wake-up call for organizations that have started to twist their activities to meet the needs other stakeholders and not their actual clients. 1. The Cargill’s Ceylon PLCs mission statement Serve the rural community, our customers and all other stakeholders, through our core Business – food with love – and other related businesses, based on the three main principles of reducing the cost of living enhancing youth skills bridging regional disparity The Mission statement has Cargill’s wining idea of “competing in terms of price ‘thereby reducing the cost of living of Sri Lankans. Further we have been successful in enhancing youth
1. What countries represent the largest global business opportunities for the next decade? What factors determine the size of the opportunity?
The mission defines the organization’s purpose, values, and core goals, providing the framework for all other plans. It is simple, vivid and compelling so that the employees from the janitor to the CEO, from the customers to investors can easily understand.
3. Many multinational companies market products under different brand names when conducting business overseas. For example, Unilever’s Axe Body Spray is called Lynx in the United Kingdom and Australia. Research some of your favorite brands (or products that you buy on a regular basis), and list if and how they use alternate product names when conducting business in foreign markets. Then, explain why a company might use a different brand name abroad.
Name the core competency. Provide a paraphrased or summary of the interviewee’s answer about how the core competency is incorporated in the unit, department, and organization’s strategic plan. You may quote the interviewee, but sparingly. Do NOT provide a verbatim transcript of everything that was said.
1. Mission and Vision Statement – Mission is a written declaration of the purpose of an organization and Vision is that business will accomplish in future years.
NOTE: Follow the instructions for sending your homework to me that you’ll find in the Learning Module 1 Lecture Notes.
Refer to the following information for a more detailed description of this organizations’ business strategy.
An organizations existence is based on its mission statement. The mission statement of an organization identifies the people who it serves and states the standards of practice, ethics, and principles for which it believes in. An organization’s vision statement looks into the future and states goals the organization wishes to accomplish (Marquis & Huston, 2012). The mission and vision statement are important for driving the climate and culture of the organization.
The Mission Statement is a vital component in the strategic planning of a business organization. Creating a mission is one of the first actions an organization should take. This can be a building block for an overall strategy and development of more specific functional strategies (Abrahams, 1995). By defining a mission an organization is making a statement of organizational purpose.
A company's vision is a "general statement of its intended direction that evokes emotional feelings in organization members." (Dessler, 2003). The mission statement determines the type of business it will be by setting the purpose for the company, and
A vision is basically the target goal for the company’s future. After reading the Mystic Monk Case, I came to the conclusion that the vision for the company is to earn enough profit to be able to purchase a Ranch called Irma Lake. In the case study, Father Daniel Mary states his vision, “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the glory of God”. In this statement, the Irma Lake Ranch is located in what he refers to as the Wyoming Rockies. The mission statement essentially is what is happening in the company at that time
A mission statement describes the objective of a company or an organization. It shortly defines the overall goal and clarifies why the company exists (Griffin,1990). A mission statement should indicate some core points..
According to Slack et al. The corporate strategy or business strategy is the guide lines for the whole corporation’s businesses in relation to its markets, customers, and the competitors (2007). In the same context, the same authors discussed the link between the corporate strategy and
On the other hand, mission statement is the reason why a company exists and it’s a statement that declares the core purpose of a company. Mission statement usually will remain the same over time (Bratianu, 2007). The mission is different from a vision as it aims to create competitive advantage and also achieve the social goal of a company (Bratianu, 2007).
The mission statement communicates to stakeholders the main activities that the company focuses on in order for it to achieve its vision. The mission statement communicates to employees’ information on how to conduct their day to day activities. The mission statements also describe the organizations, policies, culture as well as ethics (Alesia 2013).