Essay on case study

As a member of management Clive Jenkins is responsible for boosting employee morale to ensure that company goals are met

1. Write a client outcome to help Mrs. Ross resolve the symptoms (i.e., defining characteristics). Refer to Section III (beginning on p. 119) of the Ackley and Ladwig text.

PepsiCo is an American food and beverage that was named this way in 1965 when Pepsi-Cola merged with Frito-Lay. The company’s headquarters are in New York. The first Pepsi-Cola was created by a pharmacist- Caleb Bradham- that wanted to duplicate Coca-Cola’s success. His drink had success, so in 1902 he incorporated the Pepsi-Cola Company.

PepsiCo is a global leader in the food and beverage industry. Their main businesses include; Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola — each line makes large variety of products that are consumed all around the world.

The carbonated soft drinks' (CSD's) sector is dominated by three major players: Coke is dominant company of the soft drink industry and boasts a global market share of around 44%, followed by PepsiCo at about 31%, and Cadbury Schweppes at 14.7% (Exhibit 3). Separately from these major players, smaller companies such as Cott Corporation and Royal Crown form the remaining market share.

Characterized by quality obsession and a sophisticated system of shipping and crafting coffee, Illy has established its brand as a prime producer of fine tasting coffee. With the rapid growth of the coffee industry in various foreign countries, Illy hopes to implement a plan of expanding the reach of Expressamente, its franchised coffee bar, across certain premium retail markets. To do this, CEO Andrea Illy has designated 7 potential countries: Germany, Brazil, China, India, Japan, UK, and US for possible expansion. To make this decision, Illy will look for key success factors such as coffee consumption/concentration, purchasing power, and ease of doing business. After considering

Pepsi co.is an American multinational food and beverage corporation whose headquarter in New York ,U.S.A. This company deals in the manufacturing ,marketing and distribution of grain based snack foods ,beverages, and other products.

- they receive their revenue from sales through 3 installments the first being a mere 20% deposit, which doesn't even cover the costs associated with making the final product. Should the customer decline the product or cancel the order merbatty will not be able to cover its costs.

PepsiCo was incorporated through the merger of Pepsi-Cola and Frito-Lay in 1965. Pepsi-Cola was established in 1898 in North Carolina, when Caleb Bradham developed the Pepsi-Cola soft drink and sold it to his pharmacy clients. PepsiCo is a global beverage and snack company that produces, markets, and sells a variety of sweet, convenient, salty, and grain-based snacks, carbonated and non-carbonated beverages, and foods.

The Beverage Industry is a mature sector and includes companies that market nonalcoholic and alcoholic items. Since growth opportunities are few compared to existing business, many members of the industry endeavor to diversify their offerings to better compete and gain share. Too, they may pursue lucrative distribution arrangements and/or acquisitions to expand their operations, product portfolios, and geographic reach.

We take this opportunity to express our gratitude towards Mr. Sanjay Sharan, Department of Marketing, IBS, Hyderabad. We are indebted to him for the expertise and invaluable guidance we have received while working on this project.

Threats (external): The biggest external treat for PepsiCo is Coca-Cola Company, because this is the most valuable brand in the World right now. Compared with Coca-Cola, PepsiCo growth rate is very slow. They need to increase their healthy beverage product line. PepsiCo acquired Gatorade, Tropicana, and Naked Juice, and executed a merger with Quaker Oats, but still needs to provide more healthy beverages and snacks.

In order to provide an outside perspective, PepsiCo tasked us with creating a recommendation to one of its current problems: how should it adjust its beverage product portfolio to better align with changing retailer and consumer tastes and preferences? After much consideration and analysis, we have decided to approach the problem by focusing on society’s shift to more health and environmentally conscious purchasing habits, which has caused annual decreases in carbonated soft drink (CSD) sales.

• PepsiCo is the second largest snack and beverage company in the world. Established in 1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola, Mountain Dew, Fritos, Lay’s, Cheetos, and Ruffles, they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation and acquisitions. Its portfolio has grown year after year with its acquisition of Tropicana in 1998, two largest bottlers (Pepsi Bottling

     One type of interest rate risks is the transaction risk. Since the interest rates constantly rise and fall companies often fix their interest rates on loans for long periods of time. As a result of this the company looses money if the interest rate falls below their fixed rate during the period the loan is for. For example, in 1998 a company borrows £2,000,000 for a 5 year period with fixed interest rate of 8% payable annually. Each year the company then has to pay interest of £160,000. If the interest rate in 2000 falls to 6%, the company is still paying 8% interest, and will consequently “loose” £40,000 annually.