Essay on case study

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PEPSICO-Carbonated drinks Market Analysis

Macro environment Variables
SWOT analysis

Prepared by-Liveleen Sandhu Student id -300774707

PepsiCo –carbonated drinks

Introduction

PepsiCo is one of the famous brand in FOOD and manufacturing of consumer goods From beverages to food to snacks, they offer wide range of products choices to the consumers from simple treat to healthful offerings. This brand was founded in New Bern, North Carolina,U.S in 1965 by donald Kendall and Herman Lay. The chairperson and CEO of PepsiCo is Indra Nooyi.

PepsiCo beverages are a leader
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They have distribution channel through which they sell their product, due to which there is lack of direct interaction with the customer.

Opportunities

1. New investment: Due to aggressive competition in most of the corporation market, management seeks to invest in new products and new categories in order to gain new customer and market share.
2. Acquisition: The new acquisition will provide PepsiCo with new growth opportunities including capture of new product categories.
3. Health conscious market: PepsiCo should concentrate more on health products. Aquafina currently holds 13% of the bottled water market and by providing new health waters like Aquafina alive, sober life water. This can interact new customers.
4. Environmental sustainability: PepsiCo also has inculpated a consideration of environmental sustainability.

Threats

1. Interest rates: unfavorable interest rates may result in adverse interest expenses on their income statement.
2. Foreign exchange risks: International operations comprise nearly one-fifth of company’s annual’s business segment operating profit. A loss of foreign market share could be potentially detrimental to their corporation.
3. Competition: The CSD beverages are very competitive market with PepsiCo top competitors being coca cola, Kraft food
4. Consumption and

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