case study in marketing

We live in a country where all children go to school to gain an education and 25% of them will go onto receive some type of college degree. Compare this to low-income countries, in which children are 16 times as likely to die prior to their fifth birthday (Nickitas, Middaugh & Aries, 2016). Beyond the lens of our smartphones, Facebook friends and Nike sneakers is a world full of desperate people wishing to have enough food to eat for today. Many parts of the world lack sanitation, safe housing, sparse medical care and no medication. The global health issue are everyone’s problems not only for the sake of altruism but, with the increase in global travel for routine business and pleasure, dangerous pathogen are no longer confine by boarders. The Ebola outbreak four years ago, proved the necessity of a global solution to global health issues. The collaborative practice of several world health agencies and economically developed countries along with the use of volunteers, statistical updates, the latest literature and practices kept this outbreak mostly contained to its region of origin and the death toll to approximately 11,000 people (mainly in West Africa) (WHO,

My keen admiration for children became one of my main passions and led me to join Delta Phi Omega Sorority, Inc., whose philanthropic mission focuses on children's education and literacy. Because this played such an immense factor in molding my adolescent years, I wanted to show and help children understand how essential these concepts are in life. Since August of 2010, I have volunteered countless hours at the Boys and Girls Club in Athens in hopes of reaching out to these children. Furthermore, by being apart of this sorority, I was able to provide funds to improve the instruction of children not only in the Athens community but also in third world countries through book and school supply fundraisers. I became very passionate about this organization and its beneficiaries, the main being CARE India, which focuses on providing access to essential medical and healthcare for underprivileged women and children in India. My passion for children and my country has heightened my ambition of providing reliable healthcare to individuals in

To reach our goal, we focus on eight fields: health, livelihood, water sanitation, hygiene, education, child protection, humanitarian assistance and emergency response. We sponsor Jamila Kanchoro, a young girl in Kenya. We provide access to basic necessities such as clean water, food, education and health care for Jamila. Child sponsorships assist in the hiatus of the poverty cycle by empowering young minds, their families, and communities. In a ‘Thank You’ card, Jamila mentioned her love for science; a passion that we both share. I made it one of my personal goals to raise money for scientific instruments for Jamila to use one day. This large financial goal was a challenge for me to think of multiple fundraising events. One activity that I organized was a 40 Hour Famine which raised awareness and over $1500. This experience has challenged me to not only make a difference in my community but to also impact globally. My involvement in this club has also contributed to my desire of exploring the science and medical field at UBC to aid those in

She decided to give up the life she had in the United States to travel to Uganda, only relying on funds from her family and friends back home to help support her and her efforts. This eventually led to the development of Amazima Ministries, whose “mission was to provide food, medical care, education, and work to those in need in Uganda” (Katie Davis Speaks). Today, Davis’s ministry provides for nearly 1,600 children, some who would not even be alive today without it. One of the first children Davis’s ministry provided for was a young girl named Agnes, only nine when Davis found her. Her parents had both died from HIV, and she was left to care for her two younger sisters. She had no money and little access to food and water. Davis took Agnes under her wing and gave her the care that she so desperately needed. Agnes and her sisters are now healthy, and Agnes is a caregiver for Amazima (Davis 154). Amazima has had a huge impact on a multitude of children, and Agnes’s story is a reflection of that impact. The ministry has had the ability to completely turn children’s lives around, providing them with opportunities that they have only ever dreamed about. Davis, now twenty-one, is a mom to thirteen young Ugandan girls who do not have families that can support or provide for them. Davis admits she could never have imagined this was where her journey in Uganda would lead her, but she has kept the mindset that “one [child] is enough” (Davis 204). She did everything she could to help every child that crossed her path, regardless of the circumstances. This mindset is what has driven Amazima Ministries to become what it is now and what will continue to drive it to become something even greater in the

As a social worker, one could aim to connect health care facilities in Zambia, where 1 in 5 children are dying from malaria, to Doctors without Borders, a resource sharing the privileges of modern medicine with participating countries (Harrison, et al., 2005). The doctors participating could provide the local doctors with new information on healthcare and possible prevention methods for contracting malaria including updated vaccinations and treatment. This would connect those without access to such resources to good healthcare and promote social justice by potentially decreasing the child mortality rate of children with

This case analysis is about the work Doctors Without Borders do for the people with multi-drug resistant tuberculosis in the Sub-Saharan country of Swaziland and the story of a boy named Senzo that are in the middle of such a treatment. With a weak immune system because of the HIV virus, tuberculosis and similar diseases could kill him. With the help of this organization and many other similar initiatives, the Millennium Development Goal of decreasing the death rate of children under the age of five by two thirds within the year 2015 is slowly moving in the right direction. (1) Thanks to Doctors Without Borders, Senzo

At one time, Sears prided itself as “Where America Shops” by staying in touch with consumers and upholding high product, employer, and customer standards. Today, Sears is struggling to remain a prominent American retailer. The company’s present business model reflects a poor grasp of corporate social responsibility (CSR). Riddled with lawsuits, workplace issues, and a poor reputation with the US Equal Employment Opportunity Commission, the Sears consumers know today is undesirable.

Despite the achievements created by UNICEF in closing its mandate, it still faces a variety of challenges, plenty of that are external, and a few of that are internal in nature. These have caused a lag in operations and

Our solutions will help improve the lives of women and children in South Sudan. It’s the positive change that these areas desperately need. The female refugee camps are secured with guards to reduce the violence and other conflict these women face. We are inspiring and

The opportunity to spend a month in Uganda allowed me to see, first hand, the extreme poverty that exists in areas of the world. I became emotionally overwhelmed after observing the devastating living conditions and homelessness endured by not just men and women, but also children. My mission was to serve God Cares Orphanage, which provided housing and education to many of these abandoned children. At the secondary orphanage, I met Rogers, a 17-year-old boy who began providing for himself and his three younger siblings since 7 years old when his parents died from AIDS. Although driven to help, to somehow

Perform vaccination campaigns in areas of difficult access in order to guarantee to children under one year the vaccination scheme full

“Amazima provides physicals, HIV testing and counseling, basic hygiene education, malaria prevention, malnutrition rehabilitation, and medical financial assistance for many individuals.” Amazima opened numerous clinics for the residents of Uganda. These clinics provide basic medical care and work together in teaching the people in the area how to care for themselves. Numerous diseases are rearing in Uganda and with these clinics, the number of sick people has diminished greatly. Even though the clinics are not able to treat very serious medical issues, they do refer them to larger hospitals who can meet their needs and give them the medical attention they require. Through these clinics the team of doctors and nurses are able to offer love and hope to people who have never been shown such kindness. Not only do they cure them, but they also leave a positive life changing impact on each person’s life that they are able to treat (“Medical

The money spent on research, grants, sustainability efforts, supply chain mapping, and marketing are not cost, but capital expenditures. Each year the money put into these areas, are long-term investments, which in the case of Eileen Fisher, yields the immense valuable, authenticity. Eileen Fisher has managed to come a long way from where they started. Ms. Fisher has spearheaded an era growth wherein her firm has made large strides over a many decades, without degrading to long-term value of their efforts by way of credit claiming that runs the risk of diminishing the perceived authenticity of their CSR

For more than four decades now, corporate social responsibility (CSR) continues to augment Sunway Group’s business model, operating strategies and corporate culture as we actively engage our stakeholders and the communities we serve.

Positive CSR experiences build confidence and goodwill with stakeholders. Many organizations have developed clear CSR efforts as strategic branding and management approach in achieving a win-win outcome.