case study on Online grocery stores in India

2711 Words Apr 15th, 2014 11 Pages
This case study involves three retailers that engaged in alternative approaches to eGrocer strategy formulation. The primary goals were to assess the relationship between a company’s business model(s) and its performance in the online grocery channel and to determine if there were other company and/or market related factors that could account for company performance. The first company is BigBasket currently present in Mumbai, Hyderabad and Bangalore. The other one is Aaramshop which is a website that operates in National Capital Region of India and offers FMCG and CPG goods and the last one is Salt n Soap, Online Grocery Store in Kolkata operating out of Kolkata. First, we seek to achieve insight into how uptake of
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BigBasket uses AssetTrackr RestAPI interface to tightly integrate with the ERP system and handle all movement of trucks and delivery vehicles, notification to customers on estimated delivery times, etc. AssetTrackr’s real time location data helps achieve optimal vehicle utilization.
Overview: AaramShop is a hybrid retail platform that enables sales and marketing of FMCG / CPG brands to “short on time – high on stress” consumers. It enables grocery shopping by leveraging the strengths of the neighborhood retailers and integrates them with opportunities provided by the internet. AaramShop was founded by Vijay Singh, who, as an entrepreneur, has a deep focus and passion for brand marketing. Head-quartered in New Delhi, AaramShop is a small team of techies and marketers that have been operational since a little less than a year. Over 1900 retailers across 26 cities in India use AaramShop as their preferred commerce platform. Their tie-ups with retailers are based on mutual strengths. The retailer has a time-tested local presence, which includes an ability to deliver goods to the doorstep of the consumers in his catchment area. They intend to add to this strength with the increased accessibility of the shop on web and mobile devices. This is done at no additional cost to the retailer. AaramShop currently lists over 12k SKUs. Only branded products are listed in

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