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Good Essays
Aim

We have been given two products to sell, "Product 1" and "Product 2". Product 1 is a product that is already present in the market for a while and Product 2 is new to the market place.
The market region is Mavlandia. This region is divided into 3 parts, but our operation is restricted to two regions only. Region 1 is a larger area with more number of people, and 40% of the people are relatively affluent and is open to new idea where as Region 2 is a smaller area with comparatively less number of people. In this region 20% of the population is relatively affluent and is open to new ideas.

Below is the map of Mavalandia:

Our aim is this project is to sell our two products of the company in these two regions and extract maximum
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So we spent more money in social media and search engine for product two, rather than product one, which was already known to people. Again, this pricing was done very carefully, we absolutely did not want to spend more here as it would adversely affect our total profit.

Sales representatives and commissions:

We wanted more people for region 1 than we would or region 2. This decision was due to the size of the regions.
Commission was set at 2.90% for product 1, in both the regions.
Commission was set at 4.50% for product 1 in both the regions.
We gave more commission for the sales representatives to sell product 2 because this was a new product and it was very important to promote it wisely, so if the representatives see a higher profit for them, they would be motivated to sell more products.

Now,
For product 1 in region 1 we had 5 people.
We decided to do this because we wanted a big sales force for product 1, as we were hoping to sell a huge volume here and plus it was a product that was already in the market, and since we added new features we needed sales representatives to spread the word effectively.
For product 1 in region 2 we had 4 people.

We decided to do this because we wanted a big sales force for product 1, as we were hoping to sell a huge volume here and plus it was a product that was already in the market, and since we added new features we needed sales representatives to spread the word effectively. Since this region
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