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HEC027
Volume 9
Issue 3
September 2011
Visioning Information Technology at Cirque du Soleil
op yo Case prepared by Professors Anne-Marie CROTEAU,1 Suzanne RIVARD2 and Jean
TALBOT3
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Danielle Savoie, recently appointed Chief Information Officer (CIO) at Cirque du Soleil, was delighted. She had just met with the firm’s Executive Committee to present the very first information technology (IT) strategic plan in the history of Cirque. The plan presented a coherent and organized vision of IT use at Cirque. The Executive Committee had reacted very positively to her recommendations, although the members of the committee were not accustomed to discussing issues as technical as IT. At Cirque du Soleil, IT was
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It combined the spectacular side of traditional circus, like acrobats and a big top, with the more dramatic and sophisticated elements of theatre.
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Audiences and critics alike were immediately conquered. Success was instantaneous. Cirque du
Soleil succeeded in redefining the circus experience for the audience by capturing the imagination of the public. The show was presented in 10 cities in Quebec. In 1984, 73 people worked for Cirque du Soleil. This first show established the foundations and the concept. During the years that followed, Cirque grew very quickly. By 2000, Cirque du Soleil had evolved from its modest beginnings to become a complex organization with operations in several cities and shows on the road around the world. In 2000, Cirque du Soleil had three permanent or resident shows: Mystère, which had been presented at Treasure Island in Las Vegas since 1993, Ô, presented at the Bellagio in Las Vegas since October 1998, and La Nouba, presented at the Walt
Disney World Resort since December 1998. At the time, Cirque also had five touring shows, which moved every two months.
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The firm inaugurated its international headquarters (IHQ) in Montreal in 1997. The headquarters were also
In the world of business, information technology strategy has been overlooked by owners for they are so focused on marketing strategies. Keeping up with the use of information technology is in just about all types of industrial process and just as important. It has been a proven fact that it contributes to the development of strategies and tactics when developing a product or service. During the twentieth century the accelerated progress in information technology has developed a large variety of technologies for the collecting and storage of information such as the Internet, software companies, and personal computers.
The group officially began working from 1998 onward and performed several times in Las Vegas, at The Carl Wilson Foundation and in many movies. Their famous albums are Live in Vegas and Live from Boulder City.
Long before the Florida Turnpike and the Interstate Highway System ramped up to full speed and swampland in Central Florida was paved over, Florida tourist venues and roadside attractions were an eclectic mix of fun, imagination, intrigue and amazement for everyone. From reptile farms, tropical gardens and aquatic springs to dolphin shows, old west towns and museums of the unique and strange, tourists visiting Florida were able to catch, either by design or on a whim, these venues, as they rolled down US highways 1,19, 41, 301 and all the off-the-beaten-path back roads. But as time marched on, so did the tourist, as they stayed on the interstate and headed for Orlando, to see what all the hub-bub was about in the early 1970s. The venues and attractions may be long gone, but they are not forgotten, as memories of the wonderful tourist and roadside attractions that were a piece of Florida history, are recalled.
Cirque du Soleil was founded in 1984, in Baie-Saint-Paul, Canada. The four founders of this amazing company were Guy Laliberté, Gilles Ste-Croix, Daniel Gauthier, and Rachel Vertus; however, this wasn’t the true beginning of Cirque du Soleil.
McKeen, James D; Smith, Heather (2012). IT strategy: Issues and practices (2nd ed.). Boston: Prentice Hall. Kindle Edition.
Founded in 1984 in Quebec Canada, Cirque Du Soleil was formed by street performers. It was first known as Le Club des Talons Hauts and had started out with only 73 employees and expanded to over 2,100 individuals, 17 years later. The organization’s goal is to bring an unforgettable show to every audience through creativity from its____. Cirque du Soleil is in constant search for creative and talented artists around the world that can contribute and be part of their organization. The artists consists of many different cultural backgrounds and range from mimes to street performers. Cirque du Soleil provides training to its employees and tries to maintain good communication with each of its employees. However, Cirque du Soleil faces many problems in retaining talent to the hiring and training process of its employees.
A marvelous idea began to take shape in the early 1980’s in Baie-Saint-Paul, a charming village nestled on the north shore of the St-Lawrence River, east of Quebec City. Les Échassiers de Baie-Saint-Paul (‘The Stiltwalkers of Baie-Saint-Paul’), a theatre troupe founded by Gilles Ste-Croix, walked on stilts, juggled, danced, breathed fire and played
Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera, dance, theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as one of the most awaited and valued entertainment experience by people all around the world.
The Circus has been an extremely popular form of entertainment during the 20th century. The circus creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle continued on 3 ring formats.
1. The Makishi Masquerade is an example of a performance because people are dancing, singing, and moving which are restored behaviors that go into a performance. This is popular because it was created to show off their culture not only to the younger people of their tribe, but also to anyone who wants to see. a. The Makishi Masquerade might appeal to an audience because it is a cultural event from a different culture and it shows the differences in people and their customs.
Cirque du Soleil (French for "Circus of the Sun," in English pronounced /sɜrk duː soʊˈleɪ/) is an entertainment company. Based in Montréal, Québec, Canada and located in the inner-city area of Saint-Michel, it was founded in Baie-Saint-Paul in 1984 by two former street performers, Guy Laliberté and Daniel Gauthier.[1]
According The Wall Street Journal” … Cirque du Soleil, the Canadian company that redefined the dynamics of a declining circus industry in the 1980s. Under conventional strategy analysis, the circus industry was a loser. Star performers had “supplier power” over the company. Alternative forms of entertainment, from sporting events to home entertainment systems, were relatively inexpensive and on the rise. Moreover, animal rights groups were putting increased pressure on circuses for their treatment of animals.” (Murray, 2014) A new era was created transforming the concept of what is a circus today. As the Wall Street Journal described, “Cirque du Soleil eliminated the animals and reduced the importance of individual stars. It created a new form of entertainment that combined dance, music and athletic skill to appeal to an upscale adult audience that had abandoned the traditional circus. (Murray, 2014)
Grupo N° 6: Mesías Araujo, Armando Reyes Prieto, Sheyla Ruiz Saldarriaga, Luis Miguel Yupari Vásquez, Alejandro Orlando
The Author has analysed the company based on the information that has been gathered and aims to make an IT plan. This IT plan would include current and proposed IT systems and its processes. The new IT systems may include CRM, CPFR and web based approach for payroll management.