commodification of women

Industrial revolution was the change to new manufacturing process that took place in the 18th to the 19th century. The process involved the change from the use of hands in production to the use of machines. The examples included the engineering of chemicals and iron productions, use of steam power and the plant machine method. Due to the developments in the way of production in the industries, employment especially the textile industry featured both male and female genders improving the overall living standards of people. Sexual revolution can also be described as sexual liberation because it was seen as freedom from the traditional codes of behavior to interpersonal relationships and sexuality (Gill 103). As a result of this there was witnessed several changes in the general perceptions and traditions held, especially on gender and social stereotypes, which resulted to sexual liberation. This paper is going to look into industrial revolution and find out the extent to which it constituted to sexual revolution and the everyday social and family life for both men, women and the children.

Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser ("The History of Advertising").

Advertising is a persuasive communication attempt to change or reinforce one's prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade' to consumer in order to generate new markets for production.

1. Advertising is providing information, calling attention to, and making known something that you want to sell or promote.

Advertising:- a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future

She argues that Job Cigarettes by Alphonse Mucha shows how women were used as sexual objects in advertising. This supports her thesis, as using women as an appealing factor in advertising during the time shows how women were considered objects in the Art Nouveau style. Delftsche Slaolie by Jan Toorop also shows how hair was used as an exaggeration of women’s sexuality. The use of women as sexual objects in a simple salad oil advertisement further reinforces the idea that women were objects meant to appeal towards male audiences. Using works from the time gives her argument credibility because she is supporting her thesis with works from the Art Nouveau

  Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards.

India has an ancient caste system that separates Hindus into different classes. The Untouchables are below the 4 caste categories and are treated terribly. They are denied many jobs, and on a daily basis men and women are assaulted. The world Social Forum was made aware of the situation, yet not much has changed. Mahila Jagruthi is an untouchable women, otherwise known as a Dalit who has informed the world through her paper Commodification of Women Due to Imperialist Globalization.The protest so far has not resulted in a fair system. Most forms of protest are non violent. The resistance is found through forums, and world organizations. Many Dalits work to help the situation by going directly to government officials. Jagruthi wrote her paper

Advertising: Paid non-personal communication from an identified sponsor using mass media to persuade or influence an audience (Wells, Burnett, & Moriarty, 2006).

To begin with, the social status of women in the 19th century and that in two hundred years later are fundamentally different. In the past, though women played an indispensable role in the domestic life, they were distinctly inferior to the opposite sex in other spheres, especially the political one. To exemplify, women were not allowed to vote, and the history rarely saw a female politician in this period. Conversely, thanks to the success of the Women’s rights movement over the last 100 years, and numerous campaigns, namely “He For She”,

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

Despite the expectations and the spread of the concerns in the Italian debate on gender and the media, the sensual woman/object to be observed and used, is not a very popular figure in our sample. If anything, she is an element, sometimes discreet sometimes gaudy, which serves to embellish the scene or to a attract or gratificate the gaze. However, this figure appears often in the spot of products more or less related to seduction, like the underware. A commercial of the brand Intimissimi, for example, consists of only close-ups and extreme close-ups of the model Irina Shaykhlislamova, wearing panties and bra, staging the feminine touch well depicted by Goffman. This is also that type of woman found in many commercials with female endorsers chosen more for their beauty than for skills or knowledge. In the sample analyzed is common, for example, the presence of models or actresses like Eva Longoria, Rachel Weisz, Laetitia

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

• TV commercials use audio, visual and actions to convey the message that easily attracts the attention of consumers. When messages are transmitted successfully, the ad becomes more credible to the

But first, we should give a useful definition of advertising. According to the Encyclopedia Britannica (2015), advertising are ‘‘the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised’’. Meanwhile, Belch and Belch (2009, p.18) describe advertising as ‘‘any paid form of impersonal communication about an organization, product, service or idea by an identified sponsor’’.