consumer behaviour

A culture is an idealized pattern of meanings, values, and norms differentially shared by the members of a society, which can be inferred from the non-instinctive behavior of the group and from the symbolic products of their actions, including material a artifacts, language, and social institutions.

As human beings, people have their own form of identity and often have the need of belonging to be part or member of a group. Culture is the shared characteristics of a group of people which include beliefs, language, values, traditions, rules and laws. Culture can be passed down from generation to generation for instance from parents to children, and since culture is the product of society thus it can grow and be learnt through social interaction. Moreover, the significance of culture is so profound because it plays a big role in helping individuals shape their own identity, the beliefs, values and morals shared from our culture that we have practiced for all our life, can determine who we are as a person and our choices in life.

Culture a set of shared values that a group of people hold. These values affect how you think, act and most importantly the basis on which you judge others. These behaviors can be viewed as normal and right or strange or wrong. Keep in mind though that we are all individuals and that no two people belonging to the same culture

Culture is defined simply as the way of life of a group of people. This relates to how they live their lives, the patterns of social organisation and the ‘norms’ they are expected to follow. Culture varies between societies and across time. It is an extremely important part of everyday

Culture is something that distinguishes one national or ethnic group from another, it is the characteristics and knowledge of a particular society, defined by everything from language, religion, cuisine, social habits, music and arts.

Culture is the shared patterns of behaviors, characteristics, interactions and knowledge of a particular group of people. Culture encompasses what we wear, how we wear it, religion, food, music, our language and marriage (Zimmermann, 12 July 2017).

Culture is the great mix of customs, traditions, music, food, language, religion, and more, as is evident in family, friends and society. Therefore over time the concept of culture has changed drastically, thanks has the interaction and exchange of ideas between each other.

Culture: describes how an individual lives and interacts with others in language, food, music, religion, traditions, values, and social affiliations.

Culture is defined as a shared system of beliefs, values, and behavioral expectations that provide a social structure for daily living (Taylor, Lillis, Lynn, 2014). Culture plays a significant role in our day to day lives. How we dress, walk, talk, do our hair, perceive personal space or eye contact; our values and beliefs are all a part of our cultural differences.

o The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group.

Culture is everything that is made, learned, or shared by the members of a society, including values, beliefs, behaviors, and material objects.

Culture can be defined as “the sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human populations” or “the collective programming of the mind.

According to Schien (2010), culture is how we are supposed to feel and act in a given society or organization which has been taught by various social experiences as a way to maintain social order.

Culture contains of the beliefs, behaviors, objects, and other characteristics common to the members of a particular group or society. Through culture, individuals and groups characterize themselves, conform to society 's shared values, and contribute to society. Consequently, culture includes numerous societal aspects: language, customs, values, norms, mores, rules, tools, technologies, products, organizations, and institutions. (Cliff Notes)

Culture is the common denominator that makes the actions of the individuals understandable to a particular group. That is, the system of shared values, beliefs, behaviors, and artefacts making up a society’s way of life. Culture can either be represented fin form of material or non-material culture.