consumer behaviour

1622 Words Oct 10th, 2013 7 Pages
1. Comment / Explain / Answer the following
a) Compare and contrast Howard and Sheith model and Nicosa model
These different decision making models are approaches the problem of consumer decision making differently. The Engel-Kollat-Blackwell model is essentially a conscious problem solving and learning model of consumer behaviour. This model has a good description of active information seeking and evaluation processes of consumer. The information processed in this model is the stimulus. The consumer¡¦s decision processes act upon this stimulus in order to determine a response to it. These models attempt to explain each stage and show interrelated between the stages of consumer buyer behaviour from the stimulus, through the purchase to
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Culture consists of the unwritten rules of the social game. It is the collective programming of the mind that distinguishing the members of a group or category of people from others.
Parts of Culture
Culture: norms, roles, beliefs, values, customs, rituals, artifacts
Culture classifies things into discontinuous units of value in society
Codes classified units, develops behaviors, specifies priorities, legitimizes and justifies the classifications
Consumer socialization - the process by which people develop their values, motivations, and habitual activity
Culture creates meanings for everyday products
We study how the use and/or collections of products and their meanings move through a society Nature of Culture—Components
Norms: rules that designate forms of acceptable and unacceptable behavior
Customs: behaviors that lasted over time and passed down in the family setting
Mores: moral standards of behavior
Conventions: practices tied to the conduct of everyday life in various settings
Ethnocentrism: the tendency to view one’s own culture as better or superior to others Key Points about Culture
It is learned: transmitted from generation to generation
It rewards acceptable behaviors
It stays the same, yet can change
Family, Religion, School and Peers: what is the relative influence of each?
Values Transfusion Model shows how these combine
Will any become more, less

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