corporate communication strategy of an organisation( Dangote group))

STRATEGIC ANALYSIS CORPORATE LEVEL STRATEGY ANALYSIS: Corporate Strategy - is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a

Implementing Corporate Strategy – By having an overall scope and direction of a corporation, corporate strategy will be able to detect the general attitude toward growth. By using the three main categories for Corporate Strategy which are stability, growth and retrenchment would guide the corporations toward its goal and objective.. The advantage of corporate strategy in connection with the corporation’s goal and objectives is that a corporation can gain financial advantage if it enters into a joint venture or acquires other companies it can increase profits, cash flow and borrowing

PART 4: PLANNING AND STRATEGIC MANAGEMENT (g) What is the organisation’s corporate level strategy? Corporate level strategy can be defined as the master plan that decided by the top management for the whole company and also the organisation’s strategic business units. With the help of corporate level strategies, an organization or company can determines and indicates what business it should be in, which path it should follow and also which role should be played by respective business units in order to pursue respective direction. By the way, corporate level strategies can be divided into three types which are growth strategy, stability strategy and also renewal strategy.

Andrews, K., 2010. The Concept of Corporate Strategy, 3rd Edition. Financial Times Prentice Hall. [Accessed 13 April 2014]

ASSIGNMENT 1 Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).

One could argue that public relations are talents which the human species are innately born with, and that this gift has existed since we first crawled out from the cave. However, our self-awareness of these abilities and our choice to study and refine them into a skilled trade began just after the First World War with the father of Public Relations, Basil Clarke. Clarke whose background was in journalism, eventually joined the British

Strategic Capabilities 2011 Introduction Strategy is all about planning the next moves, making decisions - how and where to move forward from the current position. In the past, strategy was associated mainly with the military sector, the top chiefs of command were making tactical choices in order to defeat their rivals and achieve victory. In the business sector the purpose of strategy is in principle the same, planning and building a road or path that will lead us to where ever it is we want to be in the future and to overcome all obstacles that might lay on the way. However, there is a difference between those two sectors, soldiers need only to follow orders without seeing or understanding the big picture, while in the

Company strategy is management plan of how to best use of company resources to achieve the business goals successfully, includes what products and services provided that can attract and sustain customers, how the company positioning in the industry environment, how to develop and increase their sustainable competitive advantage, continuous improvements of processes in different functional such as R&D, marketing, systems and operations, and how to deliver the superior value to customers.

1.2. Terms Definitions and the link between them According to Slack et al. The corporate strategy or business strategy is the guide lines for the whole corporation’s businesses in relation to its markets, customers, and the competitors (2007). In the same context, the same authors discussed the link between the corporate strategy and

What is Corporate Strategy? Corporate Strategy has been defined by numerous authors. Grant (1995) claims corporate strategy deals with the way a corporation manages a number of different businesses. Lynch, R, in both his third and fourth edition books on corporate strategy refers to Penrose (1959) definition of corporate strategy as “the pattern of major objectives, purposes or goals and essential polices or plans for achieving those goals, stated in such a way as to define what business the company is in or to be in and the kind of company it is or to be”

Corporate Strategy “Corporate strategy can be characterized as "the procedure of deciding an association's essential targets and developing strategies that will accomplish these goals". A Corporate strategy assumes a basic part in guaranteeing long haul development of the business.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Concept of strategy was first introduced in fifties in organisational literature by faculty of Harvard Business School (Snow & Hambrick, 1980). According to the definition given in Oxford dictionary, “Organizational Strategy are the plans of a large organization about development and dealing with changing markets. These plans must originate from company’s main objective which represents key feature about business of the company. For a strategy to work, it should be divided into smaller achievable targets (Johnson, 2016). One more definition of describes organizational strategy as an expression of how an organization needs to evolve over time to meet its objectives along with a

Chapter 1 What Is Strategy and Why Is It Important? CORE CONCEPTS A company 's strategy consists of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.