corporate culture of Nestle'

The corporate identity is not merely the “the most important reason or purpose for someone or somethings existence.” (Webster, 1828) Paul Verbinnen coined the phrase as “intrinsic identity.” (Doorley & Garcia, 2015) The intrinsic identity of a company is what the company stands for and what they wish to portray to the public about themselves. If the company has a good idea of what the corporation’s intrinsic identity is, they can build on their performance, behaviour and communication and therefore increase their reputation.

Nestle founded in 1866 by Henri Nestle is a Swiss company . Henri used his name, which means ‘little nest’, in both the company name and the logotype. Since it began over 130 years ago, the nest which symbolizes security, family and nourishment, still plays a central role in Nestle’s profile. Henri Nestle who was a life saving chemist also an innovative marketer. He used his scientific knowledge to develop products that met consumer wants and needs. He developed a baby formula that saved a child’s life. His product become a success, and it created a demand throughout Europe. Since then, Nestle have expanded around the world and developed a range of products that come out to suit every taste, need and cultural preference.

Referring to the message from the chairman of Nestle towards their shareholders, one of the corporate strategy implemented in Nestle according to the annual report of 2013 is to Creating Shared Value (CSV). CSV is not only a principle for guidance but also the core of Nestle and the keyword for the founder to successfully developed Nestle into a well known company. CSV is the major approach for the Company to take the business as a whole. They not only focus on the nutrition but also water, environment and rural development. This clearly explained that Nestle also managing their commitment towards the environment, economic and social.In Nestle, the company subscribed in CSV not only focus on the social responsibility and development but also focusing in how to create a long-term value towards their shareholders by creating

Defining the identity includes the businesses mission statement, philosophy, and how it wants to be seen by other companies and consumers. In order to find the information of a company to define it and create its mission statement, the information needed is already established by how the company does business. For example, a company who cares about the environment will recycle, use renewable energies, handle their waste properly, etc. The information provided about ToolsCorp is not actually enough information to provide the identity and mission statement.

“Real corporate identity…is about behavior as much as appearance, and certainly about reality, as much as symbolism. Wherever behavior and appearance are linked, real corporate identity emerges.” There are said to be five identities of a company 1. The actual identity that encompasses the actual defining characteristics of the corporation, 2. Communicated identity – this involves the part of a company’s identity that is revealed using controllable corporate communication, 3. Conceived identity is the third type of identity and refers to the perceived corporate image held by relevant stakeholders, 4. Ideal identity – this is the best positioning of the organization in a given timeframe and finally is 5. The desired identity which is the corporate leaders’ vision for the organization. Having these different identities without proper alignment can create discord among these different areas and can weaken a company.

When developing a company identity you want a strong solid one that adds to your credibility with customers giving them a sense of trust and reliability. They know what you do and do well giving them a feeling of ease. They will come to trust in your strength and business.

In order for the Nestlé Corporate Business Principles to be successful within the organization. The business would have to have a branch that oversees the code of conduct of each division that Nestlé owned. The branch would have to be responsible for implementing an effective plan that will train every individual in the organization. The group would also have to create health checks and a strong ethical compliance program that would standardize the way Nestlé Corporate Business Principles would be viewed. In the system constant monitoring and auditing, the divisions would be key. The ethical branch would also be responsible of the reprimand they would be giving out if the division were not aligned with the corporate values

Nestlé has ten principles of business operations that everything they do in their business revolve around; Nutrition Health Wellness, Quality assurance and products safety, Consumer communication, Human Rights in business activities, Leadership and personal responsibility, Supplier and customer relations, Agriculture products, Environmental sustainability, and Water. Under each of these topics is a set of things Nestlé follows such as, making it their core aim to enhance the quality of consumer’s lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle. Another is Nestlé, promises that everywhere in the world their products are safe and of high standard.

Nestlé has formed a well-defined roadmap to achieve its global mission statement "Good Food, Good Life" (Nestlé, 2013). Nestlé chief goals and objective is creating shared value for shareholders while at the same time also create value for society (Nestlé, 2013). Nestlé also take a long-term view, to develop principles and values that are based on respect for people, environment and the world we live in (Nestlé, 2013). Besides that, it has developed to mark their achievement that is become the benchmark of nutrition, health and wellness, sustainable financial performance and trust by all stakeholders (Nestlé, 2013). In order to maintain its goals and objective, Nestlé apply three different corporate strategies which included operational pillars, growth drivers, and competitive advantage (Nestlé, 2013). In the operational pillars strategy, there are a sub strategy is innovation and renovation. Nestlé want to be a leader in innovation and renovation no matter in products, systems or processes. They wish there are some products will be entirely new and refreshed aspect (Nestlé, 2013). Therefore, Nestlé has using their creation of Nestlé Health Science to forge a major therapeutic role for

Traditional heraldry and contemporary corporate visual identity (CVI) are the two systems that communicate the idea of identification. Identification is not only for modern world, as far back as during medieval ages, identification already started in the form of heraldry. Traditional heraldry uses different design approach but mainly is to communicate identity. Even though both identity systems exist in two different eras, they share the similar purpose, which is mainly to identify. Moreover, designs and symbolism also play an important role on identification. For example, the McDonald’s Golden Arches logo (Figure 1), which resembles an “M” for “McDonald’s”, is a famous logo that can be easily recognized.

“A business firm does not operate in a vacuum but in a given environment, and has to interact and transact its business within this environment” (Fernando, 2011, p33). The two types of business environment are external (macro and micro environment) and internal.

Based on the society of interdisciplinary business research, corporate identity has eight different determinants that are corporate design, corporate culture, corporate vision, corporate, industry identities and auditory. The term of CI design was first put forward by American in the 1960s，which means the enterprise management concept and spirit culture, using the whole communication system, especially the visual communication system, convey to the enterprise internal and public, and make it produce a consistent identity or values of the enterprise, so as to form a good corporate image and sales promotion product design system. CI includes mind identity, behavior identity and visual identity. Firstly, MI is a specification of mind, do is thought, how to walk one, must have a set of enterprise culture philosophy. It is the enterprise management macro and micro political instructor, playing contradiction adjustment role in the enterprise. Secondly，BI is corporate leadership and the worker's behavior norms because it is nonsense if there is only

An employee might be more knowledgeable and skilful by training and development program or process that maintaining an effective level job performance. So it acts an important role in HR department. We have selected Nestle, Bangladesh to know about their HRM practices.

According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment.

The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.