costco company analysis

4171 WordsMar 16, 201417 Pages
BUSINESS RESEARCH ON COSTCO WHOLESALE CORPORATION PRESENTED TO: TIM CARROLL PREPARED BY: YUZHEN LIN ID# 122629 CHENGKAI LV ID# 126218 February 14, 2014 TABLE OF CONTENTS 1. Executive Summary............................................................................................. 2. Company Analysis 3. Industry Analysis................................................................................................. 4. Brand Analysis 5. Competitive Analysis 6. SWOT Analysis 7. Appendices 8. References Executive Summary Costco Wholesale Corporation operates an international chain of membership warehouses, manly under the “Costco…show more content…
According to Deloitte’s 2014 Global Powers of Retailing Report, it identifies the 250 largest retailers around the world based on publicly available data for fiscal 2012 encompassing companies’ fiscal years ended through to June 2013; however, here mainly focuses on the Top 10 retailers’ analysis. As shown on the above table in Deloitte’s report, with 5% revenue growth, retail giant Wal-Mart increased its lead in 2012. Carrefour, formerly the world’s second largest retailer in 2011 (see Appendix A), fell to fourth place since its declining sales. Tesco, second place in the ranking, was also impacted by discontinued operations, having decided to shutter its Fresh & Easy operations in the United States. It was also a year of transformation for Metro Group. The changes that Metro sold its parts of unit and operation dropped it from fourth to seventh place. Meanwhile, a double-digit sales gain boosted Costco from sixth place to third in 2012. And Target joined the top 10 leader board for the first time in 2012, replacing Walgreen (Deloitte, 2014). As a group, with retail revenue growth of 4.2% vs. 4.9%, the top 10 grew more slowly than the Top 250 in 2012. Profitability for the broader group also has been lagged by that of the leaders. At 2.8%, the composite net profit margin of top 10 was
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