customer behaviour

1489 WordsJul 1, 20146 Pages
Jardeleza, AAP E-COM P 1st Introduction to E-Commerce What is Electronic Commerce? Commerce - The exchange of commodities, buying and selling, of products and services requiring transportation, from location to location is known as commerce. E-Commerce - From a communications perspective, e-commerce is the delivery of information, products/services or payments via telephone lines, Fax, computer networks or any other means. What is Electronic Commerce? From an online perspective, e-commerce provides the capability of buying and selling products and information on the internet and other online services. It refers to a wide range of online business activities for products and services. Any form of business transaction in…show more content…
PayPal where people can send and receive money online with ease. Olx.com auction service is a great example of where person-to-person transactions take place everyday. Intra-organizational E-C The purpose of Intra-organizational applications is to help a company maintain the relationships that are critical to delivering superior customer value by paying close attention to various functions in the organization. Benefits: Workgroup communications Electronic Publishing Sales force Productivity Business to Government E-C A platform for businesses to bid on government opportunities. It refers to the use of the Internet for public procurement, licensing procedures, and other government-related operations. It reduces the risk of irregularities. Income Tax Department, Excise and Taxation Department M-Commerce Mobile commerce is the buying and selling of goods and services through wireless technology – i.e., cellular telephones and personal digital assistants (PDAs). Including mobile banking (when customers use their handheld devices to access their accounts and pay their bills). Bill payment and account reviews can all be conducted from the same handheld device. Delivery of entertainment, financial news, sports figures and traffic updates to a single mobile device. Advantages of e-commerce for businesses? Reduction of costs in the business E-commerce serves as an
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