customer perceptions towards discounted products

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

Profess with discount wants that are understood as requirements you will be confident to have reasons to purchase. Say what your needs are and prepare through price alterations having availing’s on store as you go about online. Stress with a resource allocation to associate having discount methods to buy where price curtailments are indispensable.

This is the medium used by the firm to communicate with its target customers about the product positioning and the value offered. While launching a new product, Promotion creates awareness about the products or share information on how this service can solve customer’s problem. Once the customer makes the purchase decision and the purchase is executed, the company shifts promotional focus on retaining the customer and applies suitable promotional strategy. By combining personal and non-personal selling efforts a firm can aspire to “create a new customer and keep him” (quoted by Levitt). Therefore, for Target to successfully launch and sustain the product line for children, it is crucial to pay close attention to products and promotions from the marketing mix. The following recommendations will help Target to plan their marketing

ABC retailers is a retail chain with presence in New York. It sells a variety of products ranging from groceries to health and beauty in consumer market segments. During the past year, the client faced shrinking sales because of which, they offered promotions to strengthen their market presence and boost product sales. The challenge was to measure the promotional

The use of discount online store coupons is a selected criteria which is always met and attaining offers is simplistic and understood

The products that people buy are promoted to bring in new consumers. Promotion requires an organization to have a lot of time. Also a promotion should be clear and t o the point.

Promotion Decision- Retailer’s use and or all five promotions tools- advertising, personal selling, sales promotion, public relations

Amanda Brown was employed in September 2016 by retail organization JCPenney to conduct marketing research where she would examine opportunities for enhancement to the retailer’s current seasonal pricing and discounts. In particular, I conducted research (1) to discover customer satisfaction with promotions and discounts and (2) to investigate JCPenney customer’s most preferred method for being informed of upcoming promotions. The purpose of the research is to provide JCPenney managers with insights about how satisfied customers are with the promotions, and a valid understanding of how they can build awareness through identifying customer’s most preferred methods of notification for upcoming promotions. In addition, I conducted research to gain a deeper understanding of the influence seasonal promotions and discounts had toward the customer’s decision to shop at JCPenney.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice

Successful discount or rebate programs can empower an organization. A successful rebate program must have a perceived notion of value in order to attract consumers. Rebate programs typically work best with durable goods and higher ticket items. If the value of the rebate is considered high, then the chances of redemption will be undoubtedly greater (Dennin, 2012). In a competitive business environment, incentives such as rebates can provide a business with a much needed sales advantage. Rebates can increase customer satisfaction, build customer loyalty, and encourage customers to try new products. There are many factors that can affect the success rate of a rebate program (Inmar, 2011). Inmar suggests that these factors indeed affect the success rate of a rebate program:

The purpose of this research is to examine consumer behavior on Black Friday. Black Friday is typically the busiest shopping day of the year, and it is all driven by the chance for consumers to save the most amount of money possible while getting their holiday shopping done. Research was done online, and also through personal experiences. By understanding what retailers and consumers hope to accomplish on this day can have a positive impact on everyone. Consumers are able to get what they want with the least amount of turmoil, and retailers are able to turn a profit. This research can be most helpful to merchants, as it will help them to understand what a consumer

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.