Chapter
9
Functional Area and Compliance Systems
Quick Look
Case 1, Opening Case: International Speedway
Gets Lean
9.1 Management Levels and Functional Systems
9.2 Manufacturing, Production, and Transportation Systems
9.3 Sales and Marketing Systems
9.4 Accounting, Finance, and Compliance Systems
9.5 Human Resources Systems, Compliance, and Ethics
Key Terms
Chapter 9 Link Library
Evaluate and Expand Your Learning
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IT and Data Management Decisions
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Questions for Discussion &Review
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Online Activities
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Collaborative Work
Case 2, Business Case: Station Casinos ' Loyalty Program
Case 3, Video Case: Superior Manufacturing Wipes the Competition
Data Analysis &Decision Making: SunWest Foods '
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Figure 9.2 ISC manages huge volumes of fan data compiled from the Daytona 500 and all other
NASCAR races.
Customer touchpoints are ways to reach, build, and strengthen relationships with customers. Touchpoints that don 't interest or create interest with a customer are a waste of resources, both time and budget.
Mission: Set of outcomes an organization wants to achieve.
Data-Rich, but Insight-Poor
During 2007, customer demand for racing events had flattened out (that is, no sales growth).
Management decided to introduce targeted marketing campaigns that are based on a clear understanding of current and prospective customers. Management had the data they needed as a result of collecting structured and unstructured data on 4 million race fans through formal surveys, e-mail, phone calls, and social network sites. But they had not been leveraging that data to maximize advertising
effectiveness. Too much of the advertising budget was wasted on campaigns advertising to people who were not interested in particular races, while fans who would have been interested in the race were not being contacted.
Targeted Campaigns and Personalizing Customer Touchpoints
To run targeted campaigns, the chief marketing officer (CMO) wanted a 360-degree view of customers, for instance, what, when, how, and why they bought tickets going as far back as 2002. The
The economy of Brazil is in the top ten largest economies along with the United States. It is the biggest in Latin America. Actually it is the seventh largest in the world. Brazil has used its newly found economic mechanism to syndicate its outcome in South America and show more of a role in the Global Businesses. The Obama Administration’s National Security Strategy recognizes Brazil as a developing center of effect, and greets the management of the country’s joint and global issues. The United States and Brazil associations mostly have been good in the recent years. But Brazil has other strengthening relations with neighboring countries and expanding ties with nontraditional partners in the South that’s developing.
Efficient use of the statistical tool-regression will helps in deriving crucial relationship between variables that could offer significant pointers towards successful business decisions. Number crunching has emerged as the single most effective solution to pull up a declining businesses while on the other hand, the author advices customers to be vigilant in their business transactions that offer additional features at the same price. He also explains, how customer feedback extracted from market data and random surveys drives towards profitable decisions in the future for different sections of the society.
1.Consider the following entry game. Here, firm B is an existing firm in the market, and firm A is a potential entrant. Firm A must decide whether to enter the market (play "enter") or stay out of the market (play "not enter"). If firm A decides to enter the market, firm B must decide whether to engage in a price war (play "hard"), or not (play "soft"). By playing "hard", firm B ensures that firm A makes a loss of $1 million, but firm B only makes $1 million in profits. On the other hand, if firm B plays "soft", the new entrant takes half of the market, and each firm earns profits of $5 million. If firm A stays out, it earns zero while firm B earns $10 million. Which of the following are Nash equilibrium strategies?
In the Private Sector, there are many choices to be made by Business managers regarding which “projects” to borrow for and which “projects” to invest in. These choices often contain a great deal of ______________________ as well as the potential for benefits (profits).
1. Describe two examples of important things that financial planning skills can help you do, and explain why these things are important to you personally. (4-6 sentences. 2.0 points)
Ticket prices can have a major impact on professional sports. The difference in ticket prices are what helps and hurts attendance at professional sporting events. When it comes to ticket prices there are many factors that can affect the price per ticket. In this review there are three main categories that are being focused on: (a) attendance, (b) pricing strategies and (c) ticket sales. Each category has different factors that affect ticket prices differently. In attendance, there was the economic crisis that started in late 2007. Strikes can happen at any time in professional sports. There is also the probability about the opposing team and its affect on ticket prices for those events. For pricing strategies, there are two main
Despite the city’s positive response to the coffee shop’s renovation, other businesses in the area have not followed suit in renovating the many decrepit buildings and abandoned lots. How might the presence of an externality be in part the cause of this?
Dystopian Fiction and Marxist Connection: George Orwell’s Animal Farm as a critique of Bourgeoisie- Proletariat Relation and How Tyranny Operates
JPMorgan Chase & Co. industry includes sales that from the management of money for individuals and institutions. The financial services companies include banks such as JPMorgan Chase, insurance companies, brokerage, wealth management, and credit card companies. The financial trading strategy is as follows: The financial industry is sensitive to economic cycles. However, financial service companies like JPMorgan Chase increase quickly out of recessions, because interest rates tend to be low.
Society’s view of drugs has vastly changed based on the sociological imagination of the times. Sociological imagination basically means that we are able to view ourselves as a part of one large group rather than individuals. Human’s behavior and attitude have evolved based on the social forces that have adjusted around them. This changing of ideas has been clearly apparent in the Americas and is a prime example of the prohibition of alcohol from 1920 to 1933. The illegality of alcohol provided the Mafia with an opportunity to produce liquor and therefore it had considerable control over those who wanted their alcohol and service. The part that the Mafia played in the 1920's has been developed into the drug dealers and drug cartel of this
In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,
. Through the process of reading, I learned many things about the economy. First of all, I learned that it is a much more difficult decision to come to in regards of how much government involvement in the nation’s economy is enough, how much is too little, and how much is not enough. I also learned that trying to keep the economy stable and productive is a constant and difficult struggle, and that it is often difficult to even know what needs to or can be done in order to stabilize it. While I find economics to be somewhat boring (I am a music major and largely emotionally driven, which means that my entertainment is usually emotionally involving somehow), I actually enjoyed how Wheelan explained economics in this book. While I would not read it for fun, reading this book as an assignment was not painful.