edible arrangements

1009 Words Jan 21st, 2014 5 Pages
SWOT ANALYSIS: The swot analysis of the edible arrangements company is as below:
1.Strengths
2.Weakness
3.Oppurtunities
4.Threats
Beginning with the Strengths,


The Brand Reputation: - Edible arrangements offer many different varieties of fresh fruits with chocolate dipping. They are very unique and have new concepts, this makes them add value to reputation of their brand. Their main strength is an ingenious approach to fresh foods. Fresh fruits are always healthy more the less fresh fruits with chocolate dipping adds to the luscious delight. The artistic works on the fruits makes it more appealing for a normal trespasser as well . It invokes a wow factor for the clients. Customers are highly satisfied with their artefact as well as
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It is important to have collaboration with third parties and promote the business to next level in order to be in the top markets. This will also help you build a good reputation and increase awareness among the people.
Opportunities also exist for Edible Arrangements to continue to expand into a younger demographic market segment. As noted in the previous section, North American youth are becoming increasingly health conscious and paying closer attention to the nutritional content of their food more than ever before. Edible Arrangements should remain highly active on social media sites, and maintain their innovative, fresh and colourful promotional campaigns

to keep expanding their brand awareness and tapping into different market segments, particularly young adults and teenagers.
And concluding on the threats caused to edible arrangements,
Competition is regarded as one of the major threats to edible arrangements. There will also be new competitors and they will tend to copy the ideas of products and try to dominate the existing competitors. There will be price variance on the products and hence the customers will look onto this factor as well. Since edible arrangements have high standard of quality it will remain a difficult competitor in maintaining good quality and also compete with the low cost competitors. There will be a threat to study the variance in the market and what the clients are expecting, in order to thrive market

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