emerging Nokia Essay

3032 WordsNov 25, 201313 Pages
Contents INTRODUCTION…………………………………………………………………………2 KEY ISSUES…………………………………………………………………………2 PROBLEM STATEMENT…………………………………………….2 EXTERNAL ANALYSIS……………………………………………………………….2 PORTERS FIVE FORCES (SEE APPENDIX 1)…………………………………………… 2 INDUSTRY STRUCTURE, ECONOMICS AND TRENDS…………………………………. 3 COMPETITOR ANALYSIS…………………………………………………….4 KEY SUCCESS FACTORS………………………………………………………………4 INTERNAL ANALYSIS…………………………………………………………………….5 COMPANY’S STRATEGY……………………………………………………………..5 FINANCIAL ANALYSIS…………………………………………………………………..6 OPERATIONS ANALYSIS (SEE TABLE IN APPENDIX 3)………………………………….. 6 MARKETING AND COMPETITIVE POSITION…………………………………………… 7 EVALUATION OF ALTERNATIVES……………………………………………………….. 7 A1: STATUS QUO (SINGLE GLOBAL…show more content…
Developing Markets: · Marketing, sales and distribution of the handsets is handled by the manufacturer. Vast distribution network and penetration in the market is vital for success. · Handset market in developing countries is volume driven market (low end handsets; low ASP) as well as price driven (high end handsets; high ASP) market. So, the revenue will be driven by both low end and high end handsets (see appendix 4). · Products that are launched first in the developed markets are adopted in the developing markets in future. A lot of new products are manufactured and launched only in the developing markets to tap low end phones market. Penetration in the developing market is through first time sale. The crux of the situation is that industry in developed and developing markets is changing in different way. 3 COMPETITOR ANALYSIS The external environment for cell phone manufacturers is shifting from basic and enhanced phones to smartphones in the developed market and spread across the product lines in the developing markets. This shift is rapid in the developed markets whereas gradual in the developing markets. The competitors such as Samsung, Motorola, Apple and Google have quickly reacted to the change and adapted well. Apple, Google and Samsung have together threatened Nokia’s position as a leader in the developed markets. Samsung and LG are
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