ent530

6431 Words May 16th, 2014 26 Pages
UiTM CAMPUS KOTA BHARU
FACULTY OF BUSINESS ADMINISTRATION
ENT 530
ENTREPRENEURSHIP
GROUP ASSIGNMENT 1

PREPARED TO:
DR. ZUHAL BIN HUSSEIN
PREPARED BY:
MASTURINA BINTI HAMDAN
(2013275284)
NOR HAJASMIRA BINTI JAAFAR
(2013840218)
NUR FATIHAH BINTI MAT SEMAN
(2013677748)

GROUP: DBM250 4C
SUBMISSION DATE: 27TH APRIL 2014

ACKNOWLEDGEMENT
Assalamualaikum w.b.t
In the name of Allah, the Most Gracious and the Most Merciful Alhamdulillah, all praises to Allah for the strengths and His blessing in completing this assignment. First of all we would like to thanks to the Almighty for giving us our health for the completion of this ENT 530 Project. Without a healthy body, it is not possible we will be able to do the work.
Second, is thanks to UiTM
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This will likely affect the profitability of existing manufacturers. The focus in this analysis is therefore on the macro and micro factors affecting the global laptop personal computer manufacturers.

PEST (Political, Economic, Social and Technological) Analysis.
1) Political Factors The laptop and PC industry is expected to grow at a faster rate in developing countries compared to the developed countries. Therefore, changes in government policies in developing countries like India and China can affect the potentials growth rates in their markets. For instance, the removal of import duties on laptops in India in 2005 was one of the factors that resulted in a growth of 94% in laptop sales in 2005. Increasing focus on the environmental impact of high-tech trash has lead to more stringent environmental regulations on the electronics industry such as the ROHS (Restriction of Hazardous Substances) and WEE (Waste Electrical and Electronic Equipment) Directive. The additional testing and certification involved directly affect the supply chains for laptop and personal computer manufacturers, resulting in increased costs. For instances, in Canada, the enforcement of the WEE Directive will increase the cost of computers. The increase either affects the consumer or reduces profitability for manufacturers.
2) Economics Factors The global economy influences various different factors that affect the growth of the personal computer industry. Most laptop and personal

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